Hobbycraft customers have been making micro-donations via Pennies since June 2016, and recently reached a remarkable milestone – half a million donations made in support of Together for Short Lives and children with life-limiting or life-threatening health conditions.
By giving shoppers in Hobbycraft stores the option to add a 20p donation to their purchases when paying by card, the arts and crafts retailer has already raised more than £100,000 – in less than a year.
These donations are becoming a valuable source of funds for Together for Short Lives who work with children hospices like Tŷ Hafan in Wales, where children like Willow have received life-changing care.
Kelly and Damien were devastated when they were told that their beautiful baby daughter, Willow, was born with Nager Syndrome, which means her cheek and jaw are undeveloped. To add to her problems, she has two fused vertebrae, a club foot and is deaf. Willow is connected to a ventilator 24 hours a day and her condition can worsen during the night.
At four months old, Willow was referred to Tŷ Hafan. Said her dad Damien:
“I was apprehensive at first. I didn’t want her going to a hospice. I thought it would be clinical and sad, but I couldn’t have been more wrong. It’s a wonderful place; so happy, welcoming and friendly.”
Willow now receives short break care at Tŷ Hafan, which allows Kelly and Damien to have a much-needed rest. The hospice’s support has enabled Willow to achieve more than she was ever expected to – she now plays, communicates and is even starting to walk on her own. The staff at the hospice provide Willow with extensive therapies in the music, sensory and play rooms, activities that have helped her defy expectations and develop so much despite her health conditions. Says mum Kelly:
“It’s quite overwhelming knowing we are keeping our daughter alive every day. It’s a big responsibility and can be hard at times… We know that without Tŷ Hafan, she wouldn’t be achieving her full potential. Every time she stays at Tŷ Hafan, we can see her developing. When we were told she held a rattle for the first time… we couldn’t believe it”
£1000 could pay for a short break for the whole family like Willow’s, at a children’s hospice. Extraordinarily, Hobbycraft customers currently raise three times that every week – by donating just 20p at a time. How’s that for giving your small change a big purpose?!
Today, one in every 270 children in the UK are living with life-limiting or life-threatening health conditions – that’s the equivalent of one in every school. Each child’s condition is complex and can be unpredictable, requiring the most specialist care. Your micro-donations help Together for Short Lives work with children and families.
From everyone at Pennies, Together for Short Lives and Hobbycraft – thank you!