Our impact so far
Giving small change a big purpose
Pennies’ vital statistics
In just six years, we’re thrilled that customers have adopted the micro-donation movement in their millions. Here you’ll find breakdowns of our impact so far, including our expenditure versus our income, and examples of how we’ve made those pennies count for over 200 causes around the UK. Read more about our charitable aims and social impact in our recent Pennies Impact Report.
Over £8,500,000 raised for charity
We’re making more pennies count for charity week on week, as we grow.
Over 38,000,000 donations
Customers have pressed, and clicked, ‘yes’ to donate millions of times.
Over 200 charities helped
In just 6 years, we’ve supported over 200 regional and national charities.
Crunching the numbers
How our spending compares to our income, and the customer habits that drive microdonations.
Our charitable spending
In 2015, 98.7% of our income was spent on making our objectives a reality. Just 1.3% was spent on governance.
% to Pennies
Up 10% of customer donations go to Pennies, to help us grow. The remaining 90% goes to charities nominated by the retailer.
Customers like choice
In our 2015 independent survey, 60% of the public told Pennies they prefer to give when it’s a choice every time.
How your pennies count
The pennies soon add up, and the cumulative power of thousands of feel-good donations has a transformative effect on people and communities across the country. Here are just a few ways your small change is given a big purpose: