Our impact so far
Giving small change a big purpose
Pennies’ vital statistics
In just seven years, we’re thrilled that customers have adopted the micro-donation movement in their millions. Here you’ll find breakdowns of our impact so far, including our expenditure versus our income, and examples of how we’ve made those pennies count for over 200 causes around the UK.
You can also read more about our charitable aims and social impact in our Pennies Impact Report 2016/17 here.
Over £10,500,000 raised for charity
We’re making more pennies count for charity week on week, as we grow.
Over 45,000,000 donations
Customers have pressed, and clicked, ‘yes’ to donate millions of times.
Over 200 charities helped
In 6 years, we’ve supported over 200 regional and national charities.
Crunching the numbers
How our spending compares to our income, and the customer habits that drive micro-donations.
In 2016, 96% of our spending was spent on direct charitable activities. Just 4% was spent on supporting these activities and governance.
% to Pennies
Up 10% of customer donations go to Pennies, to help us grow. The remaining 90% goes to charities nominated by the retailer.
39% of the public told us they frequently leave the house without cash. Pennies offers people a way to keep making small-change donations.
How your pennies count
The pennies soon add up, and the cumulative power of thousands of feel-good donations has a transformative effect on people and communities across the country. Here are just a few ways your small change is given a big purpose: