Our impact so far

Giving small change a big purpose

Pennies’ vital statistics

In just six years, we’re thrilled that customers have adopted the micro-donation movement in their millions. Here you’ll find breakdowns of our impact so far, including our expenditure versus our income, and examples of how we’ve made those pennies count for over 200 causes around the UK. Read more about our charitable aims and social impact in our recent Pennies Impact Report.

Over £10,000,000 raised for charity

We’re making more pennies count for charity week on week, as we grow.

Over 40,000,000 donations

Customers have pressed, and clicked, ‘yes’ to donate millions of times.

Over 200 charities helped

In 6 years, we’ve supported over 200 regional and national charities.


Crunching the numbers

How our spending compares to our income, and the customer habits that drive microdonations.

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Charitable spending

In 2016, 96% of our spending was spent on direct charitable activities. Just 4% was spent on supporting these activities and governance.

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% to Pennies

Up 10% of customer donations go to Pennies, to help us grow. The remaining 90% goes to charities nominated by the retailer.

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Cashless society

39% of the public told us they frequently leave the house without cash. Pennies offers people a way to keep making small-change donations.


How your pennies count

The pennies soon add up, and the cumulative power of thousands of feel-good donations has a transformative effect on people and communities across the country. Here are just a few ways your small change is given a big purpose:

Diners donate to research

 

A few days of donations at a branch of Zizzi add up to 8,000 pennies, money that could enable a man to take part in a 2 year study into prostate cancer treatment with Cancer Research UK.

 Suiting up for injured veterans

 

A week of donations at Gieves & Hawkes stores (that’s 5,000 pennies) could help Walking with the Wounded provide lodging for a wounded soldier on a residential course.

Funding early detection

 

Just 45 donations at Adnams’ stores adds up to 1,000 pennies, which could assist scientists at Alzheimer’s Research UK in the development of an Alzheimer’s blood test for early detection.

For many more stories just like this, check out our impact stories archive and find out just what a difference your pennies can make.

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