The Pennies Foundation is delighted to receive the official support of Davis Coffer Lyons, leading specialist advisor to the leisure property sector for four decades. The company deals with all types of leisure property including restaurants, shopping centre food outlets, fast food units, bars, pubs and nightclubs.

Davis Coffer Lyons supports Pennies’ innovative electronic charity box, which gives consumers the choice to donate pennies to charity when they shop for goods or services and pay by card.

David Coffer, Chairman of The Coffer Group, said: “This is a wonderful new channel for the old habit of dropping a few coins into a charity box on the shop counter, brought up to date for card and internet transactions. Harnessing the concept of micro-donations and aligning with the increasing use of cards for in-store and internet shopping, Pennies has already proved its success and I hope many more operators adopt this scheme. I’m delighted to be able to support them.”

Carolyn Simons, head of business development at Pennies, said: “Pennies makes sense given the economic climate and the way that we pay increasingly by card or over the internet.’ Micro-donations offer retailers a great and cost effective way to differentiate in today’s climate. This fundraising approach appeals to all, but particularly under 34 year olds, where 74% say that they would give to charity through Pennies. With an estimated 13.9m people between the ages of 18 and 34 years in the UK this has the potential to encourage a new generation of “philanthropists”.”

Launched in November 2010, Pennies has already received some 440,000 consumer donations, raising more than £100,000, proving that micro-donations are well received by the public and that the pennies really add up.

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