About us

Meet the Pennies team

We are run by a small but dedicated team of staff from a huge range of backgrounds and sectors who are helping make the Pennies movement a reality.  Meet the members of the Pennies Team below and visit the Join us page for current vacancies:

Alison Hutchinson
Alison Hutchinson CBE

Chief Executive Officer

Alison has headed up Pennies since day one. Alison also holds Non-Executive Director positions at Yorkshire Building Society, Liverpool Victoria and DFS plc, and once held the Guinness World Record for the longest stretching of a Curly Wurly.

Paul Seaman
Paul Seaman

Head of Business Development

Paul oversees the Business Development, Implementation and Product team at Pennies, as well as looking after our existing, new and prospective partners across the retail hospitality, travel and leisure sectors. He has been involved with charities for almost 50 years having run his first fundraising event when he was 10!

Chris Hawkins

Technical Implementation Manager

Chris is in charge of implementing Pennies with new retailers, managing projects from first contact to taking the first donations, using his many years of experience in the card payment and industry. Chris likes to travel with his camera and he cycles about a lot – he hopes to combine the two activities when he can sort out a decent tripod.

Jolanta Knysz
Jolanta Knysz

Management Accountant

Jolanta is responsible for managing the company’s accounts, including preparing, developing and analysing Pennies’ key financial information. Outside working hours, Jolanta is studying to become a professional accountant and also enjoys cross country cycling (but only when it’s not raining).

Adam Reardon

Senior IT Analyst/Developer

Adam’s background is in software development and computer science. He is responsible for coding improvements to help monitor Pennies’ income streams, as well as the day-to-day processing of donations and adding automation to Pennies’ systems. His interests include all things tech, science and the much promised artificial intelligence revolution.

Rob Dyson Head of Marketing and Communications
Rob Dyson

Head of Marketing and Communications

Rob heads up the Marketing and Communications team at Pennies, and is responsible for public relations strategy for the digital charity box. Rob is a co-founder and ex trustee of CharityComms. In his spare time, Rob co-hosts a ‘synthwave’ music radio show!

Elle Gingell Marketing and Digital Executive Pennies
Elle Gingell

Marketing and Digital Executive

Elle is part of the Pennies brand police and spends her time focused on social media, content planning and execution, design and copywriting. Out of the office, come rain or shine, Elle can be found making a mean roast for her family.

Rebekah Ryan

Executive Assistant and Events Coordinator 

Rebekah is our Events Coordinator and executive assistant to Pennies CEO, Alison. She leads on all Pennies events and keeps everything nice and organised. When given the chance, Rebekah loves to travel and aims to visit at least three new cities a year.

Ann Tomsett
Ann Tomsett

Commercial Director

Ann is a corporate lawyer and prior to joining Pennies, she was Group Legal Director of FTSE financial services company Kensington Group plc. Along with Peter Nugent and Alison Hutchinson, Ann was there for the genesis of the Pennies movement, back in 2008.

Dion Christiansen

Head of Business Development – Retail

Dion works with retailers keen to join the Pennies movement, and is responsible for managing new and existing partnerships of all sizes across the retail sector.  Prior to Pennies Dion held senior roles at the Post Office and Barclays, and in his spare time is keen on keeping fit – except at the weekends when the gym is swapped for running around the garden with his young son.

Simon Barker Merchant Partnerships and Business Development Pennies
Simon Barker

Merchant Partnerships & Business Development

Simon focuses on merchant partnerships and business development; covering both existing accounts and new prospects. Prior to Pennies he worked for the Consumer Technology company TomTom, and he navigated his way to Pennies through a genuine interest in fintech-for-good and micro-donations! Simon has been fortunate to travel a lot of the world and especially enjoys Asia.

Peter Nugent

Finance Director

Peter is one of the original brains behind the Pennies movement, and heads up the Finance and Operations team. Peter has previously held senior roles at Puzzler Media Ltd, Esso Petroleum Ireland and Arthur Young Ireland (now Ernst & Young). Peter is the (self-confessed) number one consumer of the biscuits in the Pennies office.

Neil Ambrose
Neil Ambrose

Systems Manager

Neil is responsible for designing, building and managing Pennies Back Office systems. Having worked previously at BBC Worldwide and UBS he has over twenty years’ experience in IT but still struggles to operate his mobile phone.

Rozi Collier
Rozi Collier

Marketing and Communications Manager

Rozi is responsible for the Pennies brand, digital communications, social impact reporting and charity relationships, with over 10 years experience in the charity and retail sectors. When not designing Pennies’ marketing materials, Rozi can be found at a gig, baking something, or with her nose in a book.

Caroline Osborne
Caroline Osborne

Marketing Consultant 

Caroline has a part time role at Pennies as our Marketing Consultant, offering strategic advice and operational support regarding brand, digital and communications. Caroline, a senior marketing professional, also spends a lot of time chasing after her wayward Golden Retriever.

Gemma Whittle
Gemma Whittle

Executive Assistant and Office Manager
Currently on maternity leave

Gemma is our Office Manager and assistant to Alison, CEO of Pennies – alongside Rebekah. She supports the day to day running of each department and also helps with the organisation of Pennies events. Gemma has recently joined her local WI and is now on a quest to make the perfect Victoria sponge.