Shoppers are being given the opportunity to show their support for an ongoing campaign to develop an innovative centre for people with life-limiting illnesses by donating via the digital charity box.

From this week, customers at Adnams Cellar & Kitchen Stores will be given the chance to round up their purchases and donate their change to Halesworth Community Nursing Care Fund (HCNCF).ISC fundraising launch for press release

Money raised through Pennies will be ploughed into an ongoing campaign to raise £714,000 to build a new Information and Support Centre (ISC) for people with cancer and other life-limiting illnesses in north east Suffolk and south Norfolk.

The centre aims to bring a full range of holistic services closer to home, including benefits adv
ice, wig-fitting, complementary therapies, help understanding a diagnosis, counselling and bereavement support.

Ted Edwards, ISC chairman, said: “We are incredibly grateful to Adnams for choosing our charity to benefit from the Pennies initiative. The success of previous campaigns shows the generosity of its customers, and we are delighted that we have been given this opportunity to boost our fundraising further at the hugely popular Cellar & Kitchen shops.

“We have received some fantastic support so far and have now reached the halfway mark with our fundraising, which means our vision of creating this valuable centre for our local community is now one step closer to becoming a reality.”

The scheme will run in all 12 Adnams stores, which are based in East Anglia and offer beer, wine and spirits as well as a selection of kitchenware and locally sourced food. HCNCF will benefit from the Adnams Pennies scheme until 30 November 2014.

Adnams marketing director, Emma Hibbert, comments: “The Pennies scheme has been a huge success in our stores and we are continually grateful to our generous customers for their support. HCNCF is an incredibly worthwhile charity which we are proud to lend our support to help them achieve their fundraising goal.”

Pennies has already raised well over £2.7m for good causes with its innovative digital charity box scheme.

Alison Hutchinson, CEO of Pennies, said: “At Pennies we provide an affordable and hassle free way to donate to charity. Adnams’ customers have proven time and again that small donations make a huge difference and it’s wonderful they now have the chance to donate to another cause close to home.”

For more information about the ISC project, visit



Submit a Comment

Your email address will not be published. Required fields are marked *

Share this