David Lloyd Leisure
Europe’s leading health, sports and leisure group
First to bring Pennies to health club members, David Lloyd Leisure operates 91 clubs across Europe and launched Pennies in 2014. It has approximately 450,000 members and employs 6,000 people, including an expert health and fitness team of over 1,800. Across all clubs, David Lloyd Leisure has over 150 swimming pools, 800 tennis courts and offers over 10,000 exercise classes per week. Additional facilities include health and beauty spas and specialist sports shops.
The group first introduced Pennies to support its official health and fitness partnership with Sport Relief 2014 before switching to its then national charity partner, Together for Short Lives. The initiative now supports its new charity of the year, the British Heart Foundation. Members who pay by card can donate using Pennies across reception areas, DLicious cafébars and across the group’s five Amida Spas.