The Monarch Group is following up the successful launch of The Monarch Foundation with the extension of its partnership with Pennies, the electronic charity box which raises funds for charities chosen by the foundation.
Since the end of 2012 customers booking flights online with Monarch Airlines have been offered the choice to round up their total to the nearest fifty pence for charity. Over 20,000 people have opted to donate, raising more than £11,000. These donations have benefited a group of charities that cover a breadth of causes, including support for families of seriously ill children and providing dementia care.
Following the success of this initiative with the existing Monarch Airlines website, the Monarch Group has now extended the opportunity to customers booking holidays via the Cosmos Holidays website to round up pennies for charity. The Monarch Foundation has elected four of it’s current Charity Partners 2013/14 to benefit from future donations made via Pennies.
Customers booking online will now be invited to donate their ‘spare electronic change’ to help injured service men and women, disadvantaged families, homeless people and children and young people in need.
Pauline Prow, Chairman of The Monarch Foundation and Director of Human Resources, The Monarch Group, commented: “The Monarch Group is immensely proud of the achievements of its people and the contributions that they make to the charitable sector. Through The Monarch Foundation, more effective support and communication can be provided to our people for engagement with causes which are personal to them, as well as with the charity partners that have been carefully selected by representatives of each of our businesses.”
Alison Hutchinson, CEO of Pennies commented: “We’re delighted to see Monarch customers responding so enthusiastically to this way of giving and are thrilled customers of Cosmos Holidays can now join in too. We are also excited by the range of causes chosen by The Monarch Foundation which we are sure will resonate strongly with the public.”