How did everyone enjoy their February? The Beast from the East aside, we kept that warm glow burning by sharing our feel-good stories with you all month, and hearing about yours too.

We also invited a few friends to tell us what makes them feel good about the micro-giving movement as we close our #FeelGoodFeb month.  So here it is: five reasons being part of Pennies makes people feel good…

1. It feels great to contribute

Customer donates via Pennies at The Entertainer

Long-term Pennies technology partner Worldpay have unlocked retailers such as The Entertainer and Boots Opticians for ‘feel-good giving’ – and developed our first contactless solution, which helped The Entertainer raise over £64,000 for children’s charities in six days last Christmas! Worldpay’s Chief Product Officer Shaun Puckrin shared his thoughts:

“In partnership with Pennies, we have enabled our customers to raise over £2.5 million for good causes since 2011 with digital donations. With ‘tap and go’ now accounting for almost one in four in-store card payments in the UK, developing contactless giving capability has been a key priority for Worldpay. We wanted to enhance the consumer experience and ensure our customers can continue to drive frictionless CSR at the tills.

“The results speak for themselves – we’re really proud that this innovative solution helped The Entertainer raise over £60,000 in just 6 days in the run up to Christmas – it’s a great feeling to know our work contributed to that!”

2. You can support causes you value

Maggie's Nordic walking classes with beneficiary Josephine

Meanwhile unique bar and restaurant collective Drake & Morgan have supported seven different charities over the last few years using Pennies. Founder and Managing Director Jillian MacLean told us:

“It is almost six years since Drake & Morgan first partnered with Pennies, and over this time the digital charity box has enabled our customers to give a few pence over 200,000 times for causes close to the heart of the Drake & Morgan family – including Maggie’s. Pennies makes us feel good because it values what we value – it’s an elegant and discreet choice for the customer, it’s not fussy, but offers something seamless to the experience of dining out and enjoying the company of friends.”

3. You’re part of something bigger than just you

Five reasons digital giving makes us feel good

Pennies receives a small percentage, up to 10%, of each donation made via our digital charity box to help us grow the movement and support more charities, but we also receive funding from individuals, organisations and foundations, such as Pears Foundation – without whom we simply could not deliver the digital charity box in the way we do.  Bridget McGing, Deputy Director, Pears Foundation says:

“We are so pleased to be able to support Pennies and their work to drive customer micro-giving, making digital small change giving as widely available as possible, and are delighted that they have succeed in raising over £12 million for the UK charity sector since launch.”

4. Digital donations make real change happen

Teenag Cancer Trust - three teenage patients hang out at the specialist teenage cancer unit

And of course there are the charities themselves – over 300 and growing – that love using Pennies as an additional way of raising vital income for their work in communities across the UK and internationally, all through their corporate partners inviting their customers to ‘feel-good’ give.  Laura Zabel, Lead Corporate Account Manager at Teenage Cancer Trust shares with us:

“By donating money through Pennies when they place their order, Domino’s customers play a vital role in making sure Teenage Cancer Trust can continue to provide specialist support to young people with cancer across the UK.

“By enjoying their favourite pizza and donating their precious pennies whilst they do so, customer can feel good that they’ve helped us in our aim to reach every young person with cancer in the UK. A huge thank you to Domino’s customers and staff!”

5. It gets us out of bed in the morning

Rob and Rozi visit LAA at The Royal London Hospital

We’re a small team at Pennies, driven by the knowledge that thousands of small acts – digital clicks of generosity – can add up to deliver enormous impact for people and causes that need our help. We feel good about coming to work every day, and we want to thank every single one of you that gives us that feeling.


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