New community initiative allows retailers and their customers to support St Andrew’s Hospice and other local charities through Pennies, the electronic charity box.

Customers paying by card in shops and businesses in Grimsby and Cleethorpes can now top up their bill by 25p and donate their ‘spare change’ electronically to St Andrew’s Hospice and other local charities. This is through a new community initiative launched today by Pennies, the electronic charity box, and Cardsave, the Grimsby-based provider of point of sale card processing solutions for small to medium-sized businesses.

Pennies is a new channel for an old habit – dropping a few coins into a charity box on a shop counter – brought up to date to give consumers the choice to ‘top up’ their payment by a few pennies and donate the money to charity. In Grimsby and Cleethorpes; Willy’s Wine Bar, John Smith Auto Repairs, Comley’s Cameras, Pooles Music and Skin Logic are the first to take part in the initiative, with over 100 more retailers who are members of the Cardsave network already in the process of signing up. Over time, this way of enabling retailers to give their customers the chance to make micro-donations could allow Cardsave’s 50,000+ merchants across the UK to join the Pennies movement and raise funds for their local charities.

Alison Hutchinson, CEO of The Pennies Foundation, commented:

“Cardsave is introducing Pennies to small and medium-sized businesses so that they too can join the micro-donation movement. For the first time, customers can electronically donate their small change to local charities close to their heart at their local shops and restaurants. Our hope is that this initiative can be replicated across the UK, encouraging more and more retailers to become part of the Pennies movement during 2012.”

Clive Kahn, CEO of Cardsave, added:

“As Cardsave is a Grimsby-based employer, I’m delighted that we are working with Pennies to enable small retailers and their customers to get involved in this innovative method of fundraising. Most importantly, this allows Grimsby and Cleethorpes to be a beacon for the rest of the UK, inspiring other local communities around the country to raise funds for local concerns in this way.”

Jane Whenham-White, Head of Fundraising & Marketing, St Andrew’s Hospice, commented:

“We’re really excited about this new initiative and very pleased to have been nominated as a beneficiary of the scheme. We would encourage everyone in Grimsby and Cleethorpes to get behind Pennies and top up their card payments whenever they get the opportunity.”

Pennies, the electronic charity box, has reached its one millionth micro-donation in just 12 months, raising over £250,000 from the public’s ‘spare change’ for more than 20 UK charities. The revolutionary technology has already been adopted by a number of national retailers including Domino’s Pizza, Travelodge, Zizzi, The Entertainer and the Rugby Football Union. In addition Screwfix, Shelter, Meatballs, GO Outdoors, Barracudas and BuySpares, have all announced their intention to go live by early 2012.


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