The Pennies Awards 2026 are open for nominations, recognising the merchants, partners, charities and individuals helping to turn small donations into big impact across the UK.
Monday 31st August – Sunday 6th September 2026
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Get ready to make a big impact with small change!
Join Pennies from Monday 31st August 2026 for a national week to support the micro-donation movement.
This national week of giving is all about supporting the micro-donation movement, and we’ve got Pennies’ partners on board to help spread the word.
Micro-Donation Week aims to drive donations with our existing partners while boosting awareness of Pennies’ mission to protect and grow micro-donations. We’re looking to enhance partner engagement and increase customer participation by highlighting the significant impact of micro-donations. Small contributions from many people can create a powerful force for good, and this campaign is designed to showcase exactly that.
Our supporting partners
Our partners are preparing for Micro-Donation Week with exciting activities, from customer thank-yous and promotions to social media campaigns. Some will even increase their donation values or run match-funding campaigns, maximising the impact of every contribution.
We are proud to have the support of several incredible partners committed to making Micro-Donation Week a success.
Last year’s supporting partners included:
Why get involved?
Micro-Donation Week provides a unique opportunity for businesses to celebrate their charitable achievements and demonstrate their commitment to making a positive impact through micro-donations. By getting involved, our partners will bring together customers and employees to support micro-donations, creating a sense of community and shared purpose.
The heightened visibility during the campaign will not only boost awareness for the partners and their chosen charities but also enhance their reputation and reach, making a significant and lasting impact on the community and the micro-donation movement.
Interested in Participating?
Get in touch with us at info@pennies.org.uk to learn more about the campaign and for supporting materials. Merchant partners can also find our campaign toolkit on Pennies’ partner resource hub, which you can request access to from your Business Development Account Manager directly.
Let’s work together to create positive change through micro-donations!
Latest news and stories.
Read what we’ve been up to, explore the latest partner stories and discover the impact of your donations in our Content Hub.
Celebrating Progress: Pennies Awards 2026 Open for Nominations
The Pennies Awards 2026 are open for nominations, recognising the merchants, partners, charities and individuals helping to turn small donations into big impact across the UK.
Pennies wins Community and Social Impact in Retail award at the Retail Systems Awards 2026
Pennies is proud to have won the Retail Systems Awards 2026 – Community and Social Impact in Retail award, recognising our partnership with B&Q and Verifone. Together, we embedded effortless giving into the checkout experience, raising £1 million in under five months to support Shelter and the B&Q Foundation.
The Entertainer Raises £4 Million for Four UK Children’s Hospitals Through Pennies Partnership
Britain’s largest toy retailer, The Entertainer, has raised £4 million for four leading UK children’s hospitals through its long-standing partnership with micro-donation charity Pennies. The milestone means Alder Hey Children’s Hospital, Birmingham Children’s Hospital, Bristol Children’s Hospital and Great Ormond Street Hospital Charity have each received more than £1 million to support vital care, specialist equipment and family services.