The NSPCC, the UK’s leading children’s charity, works to protect children and prevent abuse. Over the last 8 years, customers have donated millions of pennies is support of the NSPCC, through a number of retail partners.

Today, micro-donations made at hundreds of petrol stations across the country are helping fund a huge range of services: from giving children the knowledge they need to recognise abuse and who they can turn to, providing advice to parents and carers, helping children and young people who may have been neglected or abused to rebuild their lives, and making counsellors accessible through Childline.

Two petrol forecourt operators and retailers – Rontec and MFG – are currently using Pennies to raise funds for NSPCC, funds that are helping support the NSPCC’s Childline service. 1 in 5 children in the UK have suffered abuse, robbing them of their childhood – Childline is in place to be there for children when no one else is.

Rontec Petrol forecourt

Last year, Childline counsellors carried out almost 280,000 counselling sessions with children and young people. Most Childline counsellors are volunteers, there to ensure that the helpline is available to those in need 24 hours a day, every day.

Volunteers like Gemma give children and young people the opportunity to have a voice and to be heard, whatever their problem. Gemma explains her experience:

Through volunteering at Childline I’ve seen first-hand the incredible impact the service has and I’m very proud to be able to play a part in this. Every year the service transforms the lives of hundreds of thousands of children who might be struggling to cope, feeling suicidal or have nowhere else to turn. Talking to a counsellor can be the first step a child takes to get their life back on track and every time I hear a young person on the other end of the phone it makes me so incredibly glad the service is here to listen to them, whatever their worry.

Volunteers play a huge role in many charitable organisations, and NSPCC is no different.  There are a number of volunteering roles available at the NSPCC and these volunteers, along with your micro-donations, make a significant difference.

NSPCC Childline volunteer

Donations at Rontec roadside retail have been supporting NSPCC since December 2018 with half the funds raised going directly to help fund Childline, and the other half helping to fund other core parts of the NSPCC’s work. The money raised through Rontec’s customers alone will help the NSPCC answer 12,500 calls for help to Childline.

MFG has also been using Pennies across its petrol forecourt sites since 2017, and has been supporting the NSPCC in selected sites across the country since January 2019.  It currently costs £4 to answer a call for help to Childline – and MFG customers can raise this much for the NSPCC from micro-donations alone in less than half an hour, on average.

None of the work Childline does would be possible without the donations and funding of generous supporters like you. Next time you visit your local petrol station for those last minute flowers, a top-up of petrol or just a pint of milk, look out for the NSPCC logo by the till and know your micro-donations will help them answer the phone to even more children and young people in need of someone to listen.

Not only will you be making a big, big difference to the lives of many, but you can feel the benefits of doing good too, just like Gemma does:

The support network at Childline is huge and you never feel as though you’re alone. By volunteering at Childline you will be making a real difference to the lives of so many children and young people across the country – I can’t recommend the opportunity enough!



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