Charitable micro-donations have received a boost as three new online retailers add Pennies the electronic charity box to their websites. Customers of Party Pieces, BuySpares and Contact Lenses Express are now able to donate their ‘spare change’ to charity when making purchases online.

Charities benefiting from the money raised include Birmingham based John Taylor Hospice, RNIB and the Rainbow Trust Children’s Charity. These retailer nominated charities receive 75% of donations with the remaining 25% shared amongst other UK charities, including Shelter, Together for Short Lives and the Children’s Burns Trust. Pennies is now supporting a total of 28 different charities.

Alison Hutchinson, CEO of The Pennies Foundation, commented: “We’re thrilled that these new retailers are joining the Pennies movement and demonstrating how simple and quick Pennies is to introduce in an online environment. Customer donations are already adding up, providing much needed funds for charity and ultimately making a huge difference to people’s lives.”

The new retailers are in good company with Pennies’ other national partners which include Domino’s Pizza, Zizzi restaurants and The Entertainer toy shop chain. Since launching 10 national retailers and many smaller merchants have implemented Pennies, allowing customers to give quickly, securely, privately and conveniently. The consumer response has been very positive with more than £435,000 being raised from over 1.7 million individual donations.

Breaking new ground, Pennies is a new channel for an old habit – dropping a few coins into a charity box on a shop counter – brought up to date to give consumers the choice to donate a few extra pennies when they pay by card. Retailers can now switch on the Pennies technology in stores, ranging from high street chains to corner shops, as well as for online and mobile purchases.

If every one of the 43 million cardholders in the UK gave once a month at an average of 30p (equivalent to a penny a day), it would raise more than £150m a year.

The new retail partners are excited to be joining the Pennies movement:

Party Pieces – the UK’s leading party company is supporting Rainbow Trust Children’s Charity

Heather Wood, Chief Executive of Rainbow Trust said: “I am thrilled that Party Pieces has chosen to support Rainbow Trust. Creating lasting memories of special occasions is important to us both. This is a really innovative way to get donations through online shopping. Their support will make a real difference to the families we work with.”

BuySpares – a leading online retailer of appliance spare parts and accessories is supporting John Taylor Hospice

Richard Williams, BuySpares General Manager said: “Pennies is a great way for our customers to show their support for the exceptional work done every day by the John Taylor Hospice. It’s the perfect addition to our website as it gives our customers the option to donate a few pence as part of our existing order process.”

Sarah Jayne Shelton, John Taylor Hospice’s Community Fundraising Manager added: “This is such a new and exciting scheme. It puts the power to donate into consumers hands and will make a massive difference to life here at John Taylor Hospice. Income donated by BuySpares customers will help us plan for our patient’s future and deliver the best possible care to the 700 people that come to us for help each week.”

Contact Lenses Express – Online contact lens provider is supporting RNIB

Shilane Patel, Operations & Business Development Director of Contact Lenses Express said: “The whole team at Contact Lenses Express is very excited to be partnering with Pennies to support RNIB and other charities. We have always been proud to help worthy causes and hope that the generosity of our customers will have a significant impact on the lives of many people.”

Tracy Melling, Corporate Partnerships Executive at RNIB, said:

“We are delighted that RNIB has been chosen by Contact Lenses Express as their recipient charity for donations through Pennies. As the UK’s leading sight loss charity, offering practical support, advice and information for anyone with sight difficulties – funds are always crucial in continuing to offer our services to the country’s 2 million people with sight loss and with this figure set to dramatically increase over the next thirty years, our need for funds will be even greater. We would also like to thank Pennies for introducing this innovative but simple way of raising funds for charities across the UK.”


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