Domino’s Pizza became the first retailer to partner with Pennies when it introduced the digital charity box to its online checkout in 2010. Since then, millions of customers have had the chance to round up their pizza purchases and donate the digital spare change to charity. Micro-donations have been supporting long term charity partner, Teenage Cancer Trust, since May 2015.
Teenage Cancer Trust provide world-class care and support to young people, aged 13 to 24, with cancer. The charity is dedicated to improving quality of life and chances of survival, by hosting inspirational events and educating young people in schools to help improve the speed of diagnosis. They also provide dedicated staff and fund specialist cancer units in NHS hospitals to ensure that young people can be treated in the best place possible.
In celebration of World Cancer Day, we’re marking the importance of some of these dedicated staff members and shining a light on Teenage Cancer Trust Youth Support Coordinators (YSC).
YSC’s help ensure young people with cancer get the emotional support they need, and are specially trained to give young people support tailored to their individual needs, personality and personal situation – becoming an integral part of the young person’s cancer experience.
Katie, a YSC from the Queens Medical Centre in Nottingham explains:
Being a teenager is hard enough as it is, throw cancer into the mix and it can be truly difficult for young people to deal with. The best thing about my job is knowing that every relationship formed with young people is on their terms and it is humbling when they choose to engage with us. I’ve supported young people in planning different aspects of their funerals before, it is so humbling to be involved in such a personal time for a young person and their family.
A vital part of the YSC’s role is to create an informal and relaxed atmosphere within the hospital ward and organise activities, both on and off the unit, to keep young people active, engaged and connected with others in similar situations. They help young people and their friends and family to keep their lives as normal as possible during cancer treatment.
Domino’s customers are incredibly generous and have now raised more over £2million and counting in support of the incredible work Teenage Cancer Trust do for young people with cancer – helping to fund vital projects and services just like this one.
Just 125 micro-donations could fund a Youth Support Coordinator for a whole hour. To put this into context, Domino’s remarkable customers can raise this in just 10 minutes, proof that every penny counts and we thank each and every customer for truly giving small change a BIG purpose! Hear a thank you from Teenage Cancer Trust beneficiary, Hannah, below:
Teenage Cancer Trust relies on donations to continue its work and for every young person the charity can currently support, there is another they cannot reach. Your small change donations help them to be there for even more young people in need of care and support.
Find out how Domino’s Republic of Ireland are using Pennies to support Barretstown here.