Donations made via the electronic charity box have been adding up for nearly two years for Wallace & Gromit’s Grand Appeal, the fundraising charity for Bristol Royal Hospital for Children. As one of four regional hospitals sharing the pennies donated at The Entertainer, the charity appeal has received over £60,000 via Pennies since the retailer went live in August 2011.
One of the ways these donations have helped is by supporting the Grand Appeal’s efforts to help fund a new Adolescent Ward at the hospital, uniquely designed for 11 to 16 year olds.
The ward has 14 bedrooms and a welcoming home-from-home environment, with vibrant wall designs, mood lighting, flat screen TVs and computer games to help patients feel as comfortable as possible. It also features a “winter garden” with an amazing digital jukebox, designed to bring a little of the outside in. A dedicated parents room and kitchen area as well as treatment rooms and staff areas have also been fitted.
This new homely environment will be a comfort for patients spending time in the hospital whilst receiving treated or recovering from serious illnesses. Ella, 15, was diagnosed with cancer in 2011 and received a successful chemotherapy treatment at the hospital. Looking at the new ward, she says: “It looks incredible. It’s so much more welcoming and less hospital-like. The size of the bay is huge and I’m impressed by the amount of space in the day rooms.”
The vibrant design and warm surroundings will help ensure that future patients have a space away from the clinical atmosphere of a busy hospital and can be that little bit more comfortable. Who’d have thought that by donating just a few pennies you can help a charity make such a difference to the quality of time spent in hospital by young people like Ella?
Just a few months ago, we were celebrating The Entertainer reaching one million individual donations and each week we see thousands more come in. Though some of these may be as low as 1p, together they can make the world of difference for children in hospital around England and Scotland.