The Entertainer, the UK’s fastest growing multichannel high street toy retailer, has reached a £1million milestone for eight children’s hospital charities in partnership with Pennies, the digital charity box.

The Entertainer invitation with person webThe Entertainer has been working with Pennies since August 2011 – introduced by one of the charity’s payment technology partners Worldpay International – when it was launched across the retailer’s nationwide stores.

Prior to the Pennies Partnership, The Entertainer stores were raising around £2,000 a year via traditional charity collection boxes for four regional children’s hospital charities. Following the switch to Pennies, that amount was raised in the first week. After just six months of using Pennies, over £100,000 was raised for the children’s charities supported by them at that time.

Now in the 4th year of the partnership, it has hit the incredible milestone of £1million raised for the (now) eight children’s charities, the newest of which is Noah’s Ark Children Hospital Charity in Wales.

Gary Grant, Managing Director and Founder of The Entertainer:

“£1million is such an amazing achievement.  The introduction of Pennies to our stores has been a fantastic way to collect for so many worthy causes. Without the continuous generosity of our customers, The Entertainer wouldn’t have achieved this charitable milestone which undoubtedly will have a significant impact on our local children’s hospitals.”

Alison Hutchinson, Pennies CEO:

“The Entertainer was Pennies’ first in-store retailer to embrace the micro-donations movement. It was clear from day one customers felt good about giving – and this huge £1m milestone shows what a difference these pennies can make over four short years. What a wonderful early Christmas present for the hundreds of children supported by The Entertainer, its staff, and its fantastic customers.”



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