The UK’s largest independent toy retailer, The Entertainer, has raised an incredible half a million pounds for six children’s hospitals. The money was raised from individual donations of less than a pound made by customers via the digital charity box, Pennies.

The hospitals benefitting are Alder Hey Children’s Charity in Liverpool, Birmingham Children’s Hospital,Great North Children’s Hospital, Great Ormond Street Hospital Children’s Charity, Wallace and Gromit’s Grand Appeal which supports Bristol Children’s Hospital, and Yorkhill Children’s Hospital in Glasgow.

Funds raised to date have made an impact on young patients’ lives in a variety of ways.  For example Birmingham’s Children’s hospital have used Pennies’ donations to help refurbish their emergency ward and to work on improving their cancer care unit.

Alison Hutchinson, Pennies CEO, says: “At Pennies we provide an affordable and hassle free way to donate to charity.  It is amazing these small donationsadd up to make a big difference to the charities that receive them, even when the total is being split amongst a number of well deserving charities.  Since The Entertainer launched Pennies donations have helped thousands of children and their families.”

Gary Grant, The Entertainer’s Managing Director, says: “We have been working with Pennies for nearly 3 years and have been delighted and amazed by both the total amount of money that can be amassed by donations averaging 29p and the willingness of customers to give – we receive many positive comments from customers about the Pennies initiative.”

Pennies now works with over 50 companies, generating over nine million donations to date, raising over £2,000,000 for nearly 100 charities including Rays of Sunshine, Shelter, Kids Company, BBC Children in Need and Macmillan Cancer Support.


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