There’s no doubt that 2020 has been very different. A world like we’ve never known. Thankfully, technology has been there to make things a little easier.

At Pennies, we are big supporters of using technology to adapt to the ever-growing changes in people’s lives. And we know that small acts have the potential to make a huge difference. With that in mind, we’re using World Kindness Day as an opportunity to look at some more positive parts of 2020 and how communities have come together to help one another digitally, without the physical contact.

Here’s our top four ways that you can be kind today:

  1. Micro-donate when shopping online or in-app

We might be biased, but we think micro-donations are the ultimate digital act of kindness! We have made it easy for customers to add a small donation online in support of their favourite brands’ charity partners. Whether you’re gifting some Montezuma’s chocolate, getting stuck into some DIY with Screwfix, or just ordering a mouth-watering pizza from Domino’s or Papa John’s for the family, you can donate to some incredible charities at the checkout with Pennies. A little donation can go a long way… find out just how far by reading our latest impact stories here:

  1. Spread the word about a charity or small business

Following or liking your favourite charities and small businesses on social media is a great start, but why not engage with their social media posts, share some info about their work in your stories, or write a review of their amazing work online too?  You’ll help them gain a bigger digital reach and raise awareness. This simple show of support goes a long way for smaller organisations and could just help someone in need too.

  1. Join a digital befriending service

During this difficult time, many people have been advised to stay home with no other human contact. They may not have easy access to support from neighbours or the technical savvy needed for video call. To help prevent loneliness, organisations like Age UK have set up digital befriending services such as Telephone friendship, a free telephone service to chat to someone friendly over the phone, and Digital Buddy, a service which allows you to help encourage older people to get online and get the most out of technology.

  1. Volunteer your time from home

You can also visit charity websites and social media feeds and see whether they need your help. Some charities advertise ways you can help support their work or their beneficiaries from home. You could also access online communities – including local neighbourhood groups on Facebook – to see if anyone in your local area could benefit from your time or expertise through online tools.

We may not be able to physically help each other in the ways we are used to right now, but there are plenty of ways we can reach out and make a difference digitally. These digital acts of kindness may only be small or take up little time, but even the smallest gestures will benefit people, families, charities and communities in the long run.

As Pennies has proved over the past 10 years, with more than 100million micro-donations made and counting, small acts really can make the biggest difference.

Domino's customer giving through Pennies on IOS app


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