We’re excited to have welcomed huge new names in UK retail, including Boots Opticians and Carphone Warehouse, to the Pennies movement over the past few months, meaning even more customers have the opportunity to ‘feel-good’ give.

They join retailers such as Hobbycraft and Evans Cycles, who have already helped consumers to collectively raise over £8.5million for charity with the digital charity box.


Ben Fletcher, Managing Director
of Boots Opticians said:

“In Boots Opticians around 96% of all transactions are done on a card, and therefore we are going to be able to talk to virtually all our customers about the work we do improving literacy, because Pennies is part of that customer journey.  It allows us to provide sustained, ongoing, reliable financial support to our charity partner in a way they can plan for and that best helps them.”

Ben Fletcher, Boots OpticiansPennies is a proven and scalable way to contribute to your CSR plans and raise money for your chosen charity; and one that grows with your business.

Last September, we reached out to customers of in the Republic of Ireland when Domino’s Pizza, our very first partner way back in 2010, broadened the reach of Pennies outside the UK and added the digital charity box to its ROI website. Pizza lovers in Ireland are supporting Barretstown children’s charity when they pay online and in app, and round up their orders to the nearest pound.


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