About us

How Pennies works

Pennies is the digital upgrade of the traditional charity box, designed to fit with our increasingly cashless lifestyles. You can give your small change a big purpose – by donating a few pence to charity when paying by card. It’s as simple as a single press of a button or click of a mouse, and always your choice.

The option to give appears automatically in the card payment process: on the Chip & PIN machine instore, or at the checkout online or via a smart device.

Thousands of customers are making their digital pennies count for UK registered charities every single week.

We’re a charity too

Pennies is a UK registered charity, and our aim is simple. We exist to help raise more money for the charity sector and offer a new, data-free, way of fundraising. We invest our own funding into developing and growing the digital charity box.

We are a small team, united in the strong belief that by working together with payment technology providers, retailers and consumers, we can raise millions in new giving for UK charities.  Read more about our charitable activities below:

Generating millions for charity

Our digital charity box has opened up a new stream of fundraising. Day to day we keep it running, helping generate and grant additional charitable funds.

Unlocking technology for good

We work with the payments sector to introduce Pennies to more channels, unlocking the functionality for the benefit of the charity sector.


Increasing CSR awareness

Pennies gives corporate patners a sustainable, quantifiable fundraising option. We help share stories about the impact their involvement has.

Supporting our partners

We work closely with businesses and charities to help boost donation levels wherever possible and maximise the social impact.

To read our full charitable objectives, visit our page on The Charity Commission website.

How our work is funded

Find out more about how Pennies work is funded, and how you can contribute to the micro-donations movement, on our funding page.

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