Pennies, the trusted leader in micro-donations, is proud to continue its longstanding partnership as the official Gold Charity Partner for the Retail Technology Show 2025, taking place on 2-3 April at ExCeL London.
About us
Creating impact, together.
Together with our partners, supporters and the customers who donate with Pennies every day, we are creating huge impact for communities across the UK, Ireland and beyond.
Our impact.
Since 2010, millions of people have joined the micro-donation movement, from the customers adding their digital pennies when they shop to the businesses partnering with Pennies and building social purpose into the heart of what they do.
More than 256,000,000 micro-donations
Customers have pressed ‘yes’ to Pennies millions of times.
Over £62,000,000 raised for charity
We’re making more pennies count for charity week on week, as we grow.
More than 1,060 charities supported
Charities big and small, across the UK, Ireland and beyond.
Our charity partners.
For our partner charities, micro-donations have become a powerful force for positive change. Watch the video to hear first-hand how Pennies is creating real impact for some amazing charities, including insights from JD Foundation, Cancer Research UK, Mind, and Maggie’s.
Our impact reporting.
We regularly report stories from benefiting charities on our website, through social channels and in our annual impact report, we work closely with partner merchants to help them report this impact back to customers.
Impact report 2024
Our latest impact report highlights exactly how Pennies is making a difference right now, and our plans for the future.
Making your pennies count.
Micro-donations make a difference to charities big and small, communities at home and abroad, and with each click we’re able to help more inspiring causes. Browse our library of impact stories and find out how your pennies are put to work.
Booths raises over £28K for Bags for Strife through micro-donations to support those bereaved by suicide
Since 2023, Booths has partnered with Pennies to raise funds for various local and national charities, including BAGS for Strife, raising over £28,000 through micro-donations. BAGS for Strife was set up by people who have lost loved ones to suicide. BAGS for Strife provides specially curated bags filled with items designed to help individuals navigate their grief.
Over £6 Million raised for Teenage Cancer Trust with Domino’s
Since 2015, Domino’s have raised over £6 million via Pennies for the Teenage Cancer Trust through micro-donations, supporting young people with cancer across the UK.
National Walking Month: Over £100K raised for National Trust with Outdoor & Cycle Concepts since 2021
This National Walking Month, explore the beautiful meadows cared for by the National Trust and the vibrant wildlife they support. Through Pennies partnership with Outdoor and Cycle Concepts, Pennies has facilitated micro-donations helping to support National Trust’s vital conservation efforts.
Discover more about Pennies.
Pennies is an award-winning fintech charity with an important mission: to protect and grow micro-donations – ensuring the public has digital ways to keep donating the small amounts of money that are so vital for charitable causes.