Charities
For big impact, start small.
Micro-giving is the lifeblood of charities, and digital solutions have never been more important. Pennies can work with your corporate partners to collect micro-donations and provide you with vital additional grant income.
How we work with you.
The public is hugely generous and primed to give. Pennies works with your existing corporate partners by inviting their customers to give a little back to you when they shop. Benefits include:
Corporate engagement
Deepening your corporate relationships with a new way to raise income
Building vital income
Creating scale through continued, regular digital giving at the point of sale
Share the impact
In-store and online opportunities to thank customers and colleagues and share impact stories
Cost-effective
This is no-cost fundraising – no fees to set-up, and Pennies is a charity too
micro-donations made to date
The power of pennies so far.
Customers have made millions of micro-donations with Pennies. Together with our partners, we’re making more pennies count for hundreds of charities every year.
Charity spotlight.
Pennies partners support Ukraine humanitarian response.
Pennies worked with its partners to offer a quick and effective response to the humanitarian crisis in Ukraine. In just a few weeks, more than 500,000 people had made a digital micro-donation to charities including the Disasters Emergency Committee’s Ukraine Humanitarian Appeal, Choose Love, UK for UNHCR and Oxfam Ireland.
![](https://pennies.org.uk/wp-content/uploads/2022/08/Age_UK_logo.png)
![](https://pennies.org.uk/wp-content/uploads/2022/08/Alzheimers_Society_new_logo.png)
![](https://pennies.org.uk/wp-content/uploads/2022/08/Barnardos_logo.png)
![](https://pennies.org.uk/wp-content/uploads/2022/08/breast_cancer_now_logo.png)
![](https://pennies.org.uk/wp-content/uploads/2022/08/British_Heart_Foundation_logo.png)
![](https://pennies.org.uk/wp-content/uploads/2022/08/Dementia_Adventure_logo-001.png)
![](https://pennies.org.uk/wp-content/uploads/2022/08/Cancer_Research_UK_logo.png)
![](https://pennies.org.uk/wp-content/uploads/2022/09/GOSH_logo.png)
![](https://pennies.org.uk/wp-content/uploads/2022/09/Help_for_Heroes_logo.png)
![](https://pennies.org.uk/wp-content/uploads/2022/09/Macmillan_Cancer_Suppoer_new_logo.png)
![](https://pennies.org.uk/wp-content/uploads/2022/09/Maggies_logo-001.png)
![](https://pennies.org.uk/wp-content/uploads/2022/09/Mountain_Rescue_logo.png)
![](https://pennies.org.uk/wp-content/uploads/2022/09/NSPCC_logo.png)
![](https://pennies.org.uk/wp-content/uploads/2022/09/Prostate_Cancer_UK_logo.png)
![](https://pennies.org.uk/wp-content/uploads/2022/09/Save_the_Children_logo.png)
We’ve supported more than 940 charities to date, from national campaigns to local causes, all making real impact in the communities they serve.
Charity requirements.
We exist to encourage and facilitate charitable giving and by doing so to raise more money for the UK charity sector. However, being a charity ourselves not to mention a small team, there are few things we need in order to work with you:
You must be a charity registered in the UK, Republic of Ireland, Isle of Man or Jersey.
Your charity cannot have exclusively politically or religiously driven aims and objectives.
Your corporate partner must meet our requirements - with at least 500,000 card transactions a year.
Pennies grants received should not form a charity’s majority or sole income.
Start your journey now.
From retail, hospitality and technology brands looking to make a real difference, to charities looking to boost their impact, now is your chance to join the micro-donation movement.
Merchants
Collect micro-donations at the point of sale and deliver real social impact
Find the right micro-donation solution for your business
Charities
Work with Pennies and your corporate partners to receive digital donations for your charity
Use our micro-donation solutions in your own charity shops and online
Get started
Case studies
![](https://pennies.org.uk/wp-content/uploads/2022/12/musicMagpie_logo.png)
![](https://pennies.org.uk/wp-content/uploads/2022/06/Poundland_logo.png)
![](https://pennies.org.uk/wp-content/uploads/2022/09/Freddies_Flowers_Logo.png)
![](https://pennies.org.uk/wp-content/uploads/2023/12/GENE-Logo-494px-by-314px.png)
About us
Creating impact on behalf of the sector
Meet the dedicated team
Meet our trustee board
Industry support for Pennies
Recognition for Pennies
How our work is funded
Current job opportunities
Find answers to commonly asked questions
Latest news
Celebrating Impact: Launch of the 5th Annual Pennies Awards
We are thrilled to launch the 5th Pennies Annual Awards, celebrating the incredible contributions of our partners and supporters in driving the micro-donation movement forward.
Pennies Returns as Charity Partner at Meet Magento UK 2024
Recognising the impact of small donations, Meet Magento UK has chosen Pennies as their charity partner for the second year running.