Work with Pennies.

Pennies works in partnership with businesses, and their payments providers, to offer micro-donation solutions at the point of sale – giving your customers, paying by card or digital wallet, the chance to round-up or top-up their purchases for charity.

Greene King customers chatting at table, with Pennies donation information visible on the table

Helping brands build purpose.

Pennies gives your business a way to impact positively on the communities you serve – all through the power of customer micro-donations. With Pennies, you can significantly scale what you raise for charity and we help you tell the stories of impact – to your colleagues, customers and stakeholders.

Scale your impact

Customer micro-giving grows quickly – meaning you can make a bigger impact for the charities you and your stakeholders care about.

Do good, show good

Pennies offers dedicated partner success support, helping you share your micro-donations story with customers and colleagues.

Attract good people

Pennies can help companies develop a value and ethics led vision, which colleagues and candidates feel connected with.

Flexible giving

We give you the freedom to swiftly support charity appeals or match-fund during campaigns, giving back alongside your customers.

Providing simple micro-donation solutions.

Pennies is the market leader offering tech-driven micro-donation solutions for your industry. Our solutions are adaptable, intuitive and flexible, and the Pennies team offers expert support throughout implementation and beyond.

Omnichannel solutions

Offer customers a consistent donation experience, with solutions available for in-person, e-commerce and app-based payments.

Ease of implementation

Pennies combines expertise in retail, payments and charity, and a range of donation solutions, to make implementation smooth.

Charity management

From due diligence and onboarding, to grant-making and impact reporting, Pennies provides end-to-end charity partnership support.

Reporting & reconciliation

Fully audited processes allow for secure transfer of funds to charity. Pennies provides regular donation reporting too.

Partner spotlight.

Travelodge and British Heart Foundation - Bridging the gap between business and community: A partner success story with Pennies

How Freddie’s Flowers Became the First Brand to Offer Recurring Micro-donations with Pennies

Freddie's Flowers worked with Pennies to add a micro-donation option to their subscription offering. Optimised for their unique customer proposition, they've seen thousands of customers opt-in to date, raising vital funds for their charity partner Dementia Adventure.

Read more

Start your journey now.

From retail, hospitality and technology brands looking to make a real difference, to charities looking to boost their impact, now is your chance to join the micro-donation movement.


Collect micro-donations at the point of sale and deliver real social impact

Find the right micro-donation solution for your business


Work with Pennies and your corporate partners to receive digital donations for your charity

Use our micro-donation solutions in your own charity shops and online

Payments + Tech

Find out more about being a Pennies solution partner

About us


Our vision, mission and what we do

Creating impact on behalf of the sector

Meet the dedicated team

Meet our trustee board

Industry support for Pennies

Recognition for Pennies

How our work is funded

Current job opportunities

Find answers to commonly asked questions


Latest news

Pennies’ Highlights from Retail Technology Show 2024
Pennies’ Highlights from Retail Technology Show 2024

The Retail Technology Show 2024, which took place last week at Olympia London, was an exciting event showcasing the latest innovations in retail technology. Over two days, the Pennies team proudly showcased our award-winning micro-donation solution and had the opportunity to connect with partners across the payments, retail, and hospitality sectors.