About us

How Pennies works

Pennies is an award-winning fintech charity with an important mission: to protect and grow micro-donations – ensuring the public has digital ways to keep donating the small amounts of money that are so vital for charitable causes. Because micro-donations matter.

Pennies runs ‘the digital charity box’, the digital upgrade of the traditional charity tin, designed to fit with our increasingly cashless lifestyles.

Donating a few pence to charity when paying by card or mobile wallet is as simple as a single press of a button or click of a mouse. The option to give appears automatically in the card payment process: on the card terminal in-store, or at the checkout online or in-app.

Hundreds of thousands of customers are making their digital pennies count for UK registered charities every single week.

We’re a charity too

Pennies is a UK registered charity, and our aim is simple – to build a community of givers and turn small acts of kindness into powerful impact for the charity sector.

We do this by offering a new, data-free way of collecting donations through our digital charity box, in turn helping improve the efficiency and effectiveness of the charity sector. We invest our own funding into developing and growing the digital charity box for the benefit of more causes and communities.

We are a small team, united in the strong belief that by working together with payment technology providers, retailers and consumers, we can raise millions in new giving for UK charities.  Read more about our charitable activities below:

Generating millions for charity

Our digital charity box has opened up a new stream of fundraising. Day to day we keep it running, helping generate and grant additional charitable funds.

Unlocking technology for good

We work with the payments sector to introduce Pennies to more channels, unlocking the functionality for the benefit of the charity sector.


Increasing CSR awareness

Pennies gives corporate partners a sustainable, quantifiable fundraising option. We help share stories about the impact their involvement has.

Supporting our partners

We work closely with businesses and charities to help boost donation levels wherever possible and maximise the social impact.

To read our full charitable objectives, visit our page on The Charity Commission website.

How our work is funded

Find out more about how Pennies work is funded, and how you can contribute to the micro-donations movement, on our funding page.