Pennies is the leading charity working to protect and grow micro-donations, unlocking technology for good and creating a future where everyone has affordable, digital ways to donate charity.
What we do.
Day to day, we are working to improve the efficiency and effectiveness of the charity sector. We do this by collaborating across sectors – from finance and payments to retail and charity – to encourage and promote the importance of charitable giving.
To protect and grow micro-donations – ensuring the public has digital ways to keep donating the small amounts of money that are so vital for charitable causes.
Wherever and whenever people pay by card or digitally, they will be given the opportunity to donate a few pence to charity, in a simple, safe, and sustainable way.
As well as being the leading voice on micro-donations in the UK and beyond, Pennies works with businesses to provide digital micro-donation solutions at the point of sale, unlocking technology for good. This ‘digital charity box’ is a digital upgrade of the traditional charity tin, designed to fit with our increasingly cashless lifestyles.
Donating a few pence to charity when paying by card or mobile wallet is as simple as a single press of a button or click of a mouse. The option to give appears automatically in the card payment process: on the card terminal in-store, or at the checkout online or in-app.
Hundreds of thousands of customers are making their digital pennies count for charity every single week, helping increase the impact charities can have in the communities they serve.
Our charitable activities.
Encourage giving and promote the sector
We’re a prominent voice in the UK encouraging efficient, sustainable and innovative giving, ensuring charities thrive and the public have affordable ways to donate.
Enable millions of charity donations
Our digital charity box is an intuitive upgrade of the collection tin. We keep it running: implementing new retailers, collecting donations, and granting those funds to charities.
Unlock technology for good
We work with the payments sector to introduce micro-donation opportunities to more channels, unlocking the functionality for the benefit of the charity sector.
Support our partner organisations
We use our expertise to maximise the impact of each partnership, boosting donation levels and communicating the social impact of digital micro-donations.
Find out more about Pennies.
An in depth look at our impact reporting, social return of investment, and stories from the charities we’ve supported.
How our work is funded
Read more about how Pennies work is funded, and how you can contribute to the micro-donations movement.
News and insights
Discover news on the latest launches, explore partner stories, and find research and thought-leadership in our Content Hub.
Start your journey now.
From retail, hospitality and technology brands looking to make a real difference, to charities looking to boost their impact, now is your chance to join the micro-donation movement.