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Deadline is Wednesday 26th August 2026.

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Celebrating micro-donation champions.

Pennies works with innovative, passionate and socially-driven brands who each help unlock and amplify the micro-donation movement; broadening the opportunities for consumers to donate a few pennies when they shop and socialise, for causes and communities around the UK and internationally.

The Pennies Awards 2026, are a chance to highlight those partners and individuals who have gone above and beyond to make micro-donations matter. This year will be the 7th Pennies Annual Awards taking place on Wednesday 4th November with 6 key categories.

We welcome anyone who is partnered with Pennies or has worked with us to help drive the micro-donation movement forward to enter.

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Deadline on Wednesday 26th August 2026.

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Award categories.

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Merchant Impact Award

Supported by Worldpay

A merchant partner, working with Pennies for more than 12 months, that has driven significant growth in micro-donations, delivering measurable increases in consumer participation, donation value, and charitable impact.

Entry criteria:

Must be a merchant partner, could be across retail, service, hospitality, leisure or other
Should include a demonstration of what action the merchant has taken that has led to an increase in donations, for example: best practice to enhance colleague engagement and grow donations; specific campaigns to raise awareness and increase donation levels; expanding their Pennies offering to more customers through implementations in new channels or solutions
Impact must be direct, significant, tangible and supported by specific examples
Entrants should aim to include evidence that demonstrates the action taken and results achieved, to support your application (e.g. external and internal communications, documents, data, imagery etc.)



Technology Impact Award

Supported by Nashtech

A technology partner that has delivered a product, integration or innovation that enables or significantly enhances micro-donations.

Entry criteria:

Must be a technology partner: this could be an e-commerce, payments, finance, platform, digital or agency partner, or other organisation working to enable Pennies micro-donation solutions for merchants
Impact must be direct, significant, tangible and supported by specific examples, e.g. how many new merchants are now using Pennies / will be able to use Pennies in future due to your partnership with Pennies
Could be a new sector or channel unlocked, with potential to unlock significant donations
Entrants should aim to include evidence that demonstrates the action taken and results achieved, to support your application (e.g. external and internal communications, documents, data, imagery etc)



Merchant Breakthrough Award

Supported by Taggstar

A newer merchant partner, who has gone live with Pennies in the last 12 months, that has achieved standout success, creativity, or early impact with Pennies.

Entry criteria:

Must be a merchant partner that has launched Pennies within the last 12 months
Open to merchants across retail, service, hospitality, leisure or other sectors
Should demonstrate exceptional early results, innovation, creativity or commitment in embedding and promoting Pennies
Examples could include: strong colleague engagement; effective launch campaigns; outstanding customer participation rates; rapid rollout across multiple locations, channels or customer touchpoints; or innovative approaches to raising awareness and donations
Impact must be measurable and supported by specific examples, e.g. donation conversion / participation rates, customer reach, donation value or other relevant metrics
Impact must be direct, significant and tangible relative to the stage of the partnership
Entrants should aim to include evidence that demonstrates the action taken and results achieved, to support the application (e.g. internal and external communications, campaign materials, data, imagery, testimonials etc.)



Power of Partnership Award

Supported by Intuit

A partnership or collaboration that has delivered meaningful results through shared effort – recognising non-merchant / non-tech organisations who are driving growth and impact for micro-donations.

Entry criteria:

Can be a creative, industry, event or charity partner, or a team within a specific organisation
Merchant and technology / payments partners are NOT eligible for this award
Should demonstrate how the partnership has delivered a step-change in awareness, reach, growth or impact for Pennies and micro-donations
Open to both new partners (where the partnership has started within the last 12 months) and existing partners (where recent outstanding partnership activity has taken place within the last 12 months)
Examples could include: opening Pennies to new audiences, sectors or geographies; increasing visibility and awareness of Pennies; influencing industry adoption; unlocking new partnership opportunities; or creating innovative campaigns or initiatives that accelerate growth
Impact must be direct, significant, tangible and supported by specific examples, such as audience reach, engagement, new partnerships enabled, new sectors unlocked, or future donation potential created
Entrants should aim to include evidence that demonstrates the action taken and results achieved, to support the application (e.g. external and internal communications, documents, data, imagery, testimonials etc.)



Unsung Hero Award

Supported by Experian

An individual or team who has made an exceptional contribution behind the scenes, consistently going above and beyond to support Pennies.

Entry criteria:

Can be an individual/s in the day-to-day team of a merchant, e-commerce, payments, platform, agency or charity partner, or any organisation that otherwise supports Pennies
The actions recognised should be significant including effort and innovation
Impact must be direct, significant, tangible and supported by specific examples
The entry should demonstrate how they have worked as a team with Pennies and other key stakeholders
Entrants should aim to include evidence that demonstrates the action taken and results achieved, to support your application (e.g. external and internal communications, documents, data, imagery etc)



Outstanding Achievement Award

For exceptional contribution and lasting impact on the Pennies movement.

PLEASE NOTE: Nominations are not accepted for the Outstanding Achievement Award. The winner is drawn from outstanding applications to the first three awards. This could be a merchant, technology, agency or charity partner, or a team or individual.

Entry criteria:

No direct entries, winner is drawn from applications to the first 3 categories
Can be a merchant, technology, agency or charity partner, or a team or individual

Enter the awards.

Please complete the form below to submit your award entry.

Submission guidelines:

Organisations and individuals are welcome to apply for multiple awards, but please fill out a separate entry for each individual award submission.
Nominators should enter their own name, job title and company information before completing the award submission for the individual or company they are nominating. Your personal information will not be shared with the individual or company you are nominating.
Please ensure your submissions make reference to the specific entry criteria for the award you’re entering.
We strongly recommended you submit supporting evidence for your awards submission. Please email this to awards@pennies.org.uk. For large files, we recommend using WeTransfer or a similar online file sharing service.

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