Iceland Foods has joined forces with fintech charity Pennies to make it even easier for customers to support suicide prevention charity Campaign Against Living Miserably (CALM) this Charity Week (10 – 17 May 2025).
Research and reports.
Read the latest research and reports from Pennies and our partners, deep diving into trends in micro-donations, charity giving, fintech and more.
Despite cost-of-living pressures, more people are giving to charity digitally than ever before
Pennies, the award-winning fintech charity, found in a survey that 48% of UK consumers would be more likely to micro-donate if they knew giving just 35p a week could raise £1 billion annually for charities.
Pennies’ winter research shows encouraging signs for 2023 micro-giving
Despite a year in which the biggest cost-of-living crisis in decades took grip, many more consumers are digitally donating at checkout – according to new consumer research undertaken by micro-donation charity Pennies in the UK.
Pennies Social Impact Report 2020/21: Measuring impact, adapting to consumer need and championing accessible giving
From the start of 2020, through a global pandemic and beyond, our latest impact report highlights exactly how Pennies is making a difference right now, and our plans for 2022 and beyond.
Pennies Impact Report 2019/20: Building communities, adapting to change, and encouraging better business
Pennies’ Impact Report 2019/20 is an in-depth look at how micro-donations are making a big difference for charities, businesses & consumers.
Pennies publishes new Micro-donations Report for business
Our new micro-donations report, including new interviews with sector leaders, shows customers and stakeholders are demanding practical social action from brands – and outlines how micro-donations offer a significant opportunity for business in 2021.
Pennies makes top 20 in annual fintech disruptors ranking 2020
Pennies is absolutely thrilled to have been recognised by the fintech industry in this year’s BusinessCloud’s ranking. For a charity to feature as highly as we do amongst such important innovators in this space is hugely significant and humbling.
Are ‘fewer Brits are giving to charity’ or is there a shift in donation behaviour?
According to Charities Aid Foundation’s (CAF) latest annual giving report published last week, the amount of Brits donating money to charity has fallen once more – dropping from 61% in 2016 to 57% in 2018.
2018 has been the year of the ‘ethical consumer’, finds Pennies
New research commissioned from Pennies, the digital charity box, has revealed 2018 to be the year of the ‘ethical consumer’, as shoppers are putting their principals and beliefs ahead of their pockets and bargains.
Small change, big purpose: the brand new Pennies Impact Report 2015/16 is available now
Pennies’ mission is a simple one: to help raise more money for UK charities. After five and a half years, we’re collecting more micro-donations than ever, reaching more charities and making a bigger difference with every click, tap and press of the ‘donate’ button.
UK giving trends change as public favours ‘data-free’ donating
UK charitable giving remains high but the ways in which donors are choosing to give is adapting, according to new research by Pennies, the digital charity box.
No time or spare change to give to charity says new Pennies research
British generosity and charitable giving is famous worldwide but new findings released today show that this could be under threat due to our busy and increasingly cashless lifestyles.
Third of Brits never carry cash, Pennies research finds
The UK’s ever increasing shift to digital payments is leaving the need for good old fashioned cash taking the first steps on the road to extinction. A recent study conducted by Pennies, the digital charity box, has revealed that a staggering 30% of us regularly leave the house without any cash, whilst almost half (47%) of 16-24 year olds use their cards for payments under £2 and three quarters (75%) use their card for payments under £5.