Research and reports.

Despite a year in which the biggest cost-of-living crisis in decades took grip, many more consumers are digitally donating at checkout – according to new consumer research undertaken by micro-donation charity Pennies in the UK.

From the start of 2020, through a global pandemic and beyond, our latest impact report highlights exactly how Pennies is making a difference right now, and our plans for 2022 and beyond.

Our new micro-donations report, including new interviews with sector leaders, shows customers and stakeholders are demanding practical social action from brands – and outlines how micro-donations offer a significant opportunity for business in 2021.

Pennies is absolutely thrilled to have been recognised by the fintech industry in this year’s BusinessCloud’s ranking. For a charity to feature as highly as we do amongst such important innovators in this space is hugely significant and humbling.

According to Charities Aid Foundation’s (CAF) latest annual giving report published last week, the amount of Brits donating money to charity has fallen once more – dropping from 61% in 2016 to 57% in 2018.

Pennies’ mission is a simple one: to help raise more money for UK charities. After five and a half years, we’re collecting more micro-donations than ever, reaching more charities and making a bigger difference with every click, tap and press of the ‘donate’ button.

UK charitable giving remains high but the ways in which donors are choosing to give is adapting, according to new research by Pennies, the digital charity box.

British generosity and charitable giving is famous worldwide but new findings released today show that this could be under threat due to our busy and increasingly cashless lifestyles.

The UK’s ever increasing shift to digital payments is leaving the need for good old fashioned cash taking the first steps on the road to extinction. A recent study conducted by Pennies, the digital charity box, has revealed that a staggering 30% of us regularly leave the house without any cash, whilst almost half (47%) of 16-24 year olds use their cards for payments under £2 and three quarters (75%) use their card for payments under £5.

A recent survey on attitudes to charitable donations commissioned by The Pennies Foundation found that one in ten young people in the UK aged between 25 and 34 years never carry cash, instead relying entirely on cards.