Pennies is pleased to announce the publication of its 2020/21 Impact Report. This year, we’ve explored the role of social purpose in business and the desire of the UK public to join together, opt-in and make a difference.
This in-depth review of our activity over the past few years highlights how digital micro-donations have has a major impact on charities, businesses, and consumers, and outlines what’s next for the Pennies movement.
Last year, when 80% of our partners’ doors were closed to consumers at some point, we saw donation volume increase by 6% year on year. This is incredible, and a testament to the desire of the UK public to join together, opt in and make a difference. Our latest Social Impact Report for 2020/21 highlights how Pennies has made a difference through a global pandemic and beyond.
The total figure raised in 2020 was an amazing £5.4 million, from 22.7 million micro-donations. This has given us super momentum into 2021, and is even more promising when we consider the potential numbers we can achieve with all our partners reopened for a full 12 months.
Alongside our partners, we have used the recent periods of change to pivot, and have developed further new omnichannel solutions. As consumer habits adapt to the new world, micro-donations need to be tech-ready and future-proofed so customers don’t miss out on doing what they love – which is to give a little when they can.
To find out more about our recent impact and our plans for 2022 and beyond, you can read and download our full Impact Report on our website here.
Recognising the partners, organisations and individuals whose innovation, collaboration and commitment help unlock small acts of giving and deliver huge impact, the winners of this year’s Pennies Awards will be announced on Wednesday 4 November 2026.
Pennies is delighted to have won two awards at the Charity Times Awards 2026, with Alison Hutchinson CBE named Charity Leader of the Year and Peter Nugent named Supporting Leader of the Year, following Pennies’ shortlist in four categories.
Pennies strengthens its Hospitality and Leisure Advisory Board with the appointment of Tracy Gehlan, President, EMEA at Subway International, and Matthew Price, Regional General Manager for Uber Eats, EMEA.
The pair bring senior leadership experience from two of the world’s best-known food and delivery brands to support Pennies’ work with hospitality partners.
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