Pennies Social Impact Report 2020/21: Measuring impact, adapting to consumer need and championing accessible giving

Pennies is pleased to announce the publication of its 2020/21 Impact Report. This year, we’ve explored the role of social purpose in business and the desire of the UK public to join together, opt-in and make a difference.

Social Impact Report 2020/1

This in-depth review of our activity over the past few years highlights how digital micro-donations have has a major impact on charities, businesses, and consumers, and outlines what’s next for the Pennies movement.

Last year, when 80% of our partners’ doors were closed to consumers at some point, we saw donation volume increase by 6% year on year. This is incredible, and a testament to the desire of the UK public to join together, opt in and make a difference. Our latest Social Impact Report for 2020/21 highlights how Pennies has made a difference through a global pandemic and beyond.

The total figure raised in 2020 was an amazing £5.4 million, from 22.7 million micro-donations. This has given us super momentum into 2021, and is even more promising when we consider the potential numbers we can achieve with all our partners reopened for a full 12 months.

Alongside our partners, we have used the recent periods of change to pivot, and have developed further new omnichannel solutions. As consumer habits adapt to the new world, micro-donations need to be tech-ready and future-proofed so customers don’t miss out on doing what they love – which is to give a little when they can.

Find out more

To find out more about our recent impact and our plans for 2022 and beyond, you can read and download our full Impact Report on our website here.