In the last 2 years despite around 80% of Pennies enabled merchants being shut at different times, Pennies still saw spectacular acceleration in the micro-donations movement, increasing volume and value of donations by 50% when compared to the previous 9 years.

Pennies has just sailed past the £34million micro-donations mark and has its sights set on another £1million raised through its merchant partners in quick succession. This incredible figure has been raised through nearly 138million individual donations; with an average of just 24p at a time.

Responding to the crisis in Ukraine, Pennies has been able to quickly react to the evolving situation. They are currently working with 12 retailer and hospitality merchants to enable consumer micro-donations in support of humanitarian charity appeals, including DEC and UK for UNHCR. This has the potential to quickly raise hundreds of thousands of pounds for charities providing critical support on the front line of the escalating and largest refugee crisis since WW2.

“Micro-donations have been accelerating over the last 2 years with record numbers of partners joining the movement under remarkable conditions. And now, even as we are starting to see household costs sky rocketing, and we are beginning to feel the compound impact of the crisis in Ukraine, the UK public continues to demonstrate its generosity, and I cant thank them enough for the overwhelming contribution” Alison Hutchinson CBE, Chief Executive of Pennies.

“Micro-donations is giving merchants and their customers a simple but significant way to create meaningful impact quickly and efficiently in the face of challenging circumstances, and through doing so, realise the potential to transform domestic and international fundraising’ Alison Hutchinson says.

Hutchinson continues, “Micro-donations have an opportunity to inject £1bn into the UK charity sector if every UK card holder gave just 35p a week.

We have hit a significant milestone and see this as ‘The year of Micro’, as conditions make micro-donation more relevant than ever. The importance of positive social impact is also very high on our merchant Partners’ agenda”.

The year of Micro’ looks set to be the most significant on record for the merchant-led movement as micro-donations matter, now more than ever.


Validify Rapid Response Report: Technology-Led Sustainability in Retail

Pennies has recently been included in Validify’s Rapid Response Report – an exploration of how leading brands are turning to technology to build sustainable and efficient business models, showcase their green credentials and appeal to an ethical buyer. Download the report to find out more.

Learn more about Pennies micro-donations and the technology

Pennies works hand in hand with retailers, charities and payments technology providers to unlock the potential for thousands of customers to donate every day. Together we increase the amount businesses can give – by tapping into the industry-wide move to digital payments.

Find out here how you can implement digital micro-donations in your customer journey, unlocking technology for good.

Get in touch with us

If you have a question, would like to help us or want to become a partner, please get in touch using the contact form or via the details below. We will endeavour to respond to all enquiries within 5 working days:

Call: +44 (0) 20 7600 9286

Pennies, 1st Floor, 64 London Wall, London EC2M 5TP


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