We’ll forgive you for not catching us live at 5.45am this morning, but we were thrilled to be invited onto the BBC World Business Report – also aired on BBC News – to talk about the power of micro-donations.
CEO Alison Hutchinson CBE spoke to Sally Bundock, BBC World News Financial Journalist, about the opportunities we all have, even as belts understandably tighten and household costs rise, to give a few digital pennies to charity – as they add up to enormous impact and vital income for the UK charity sector.
“I know during these challenges, that’s when people want to give more – even just a penny. And what’s really great is, with micro-donations it’s not just your penny, these pennies all add up and they add up quickly… So you might not have a lot of your own, but if you give just a penny – you can really make a difference.”
Alison Hutchinson CBE, CEO Pennies
We talked recently about 2022 being “the year of the micro” – and as some of our partners switch their support to the growing humanitarian crisis in Ukraine, Pennies is testament to the power of “micro”-giving but big impact – where and when it matters.
You can watch the interview again while it remains on BBC iPlayer, and Alison’s piece starts at 19mins 18 seconds in.
Pennies works hand in hand with retailers, charities and payments technology providers to unlock the potential for thousands of customers to donate every day. Together we increase the amount businesses can give – by tapping into the industry-wide move to digital payments.
If you’re a retailer you can learn more about how you can enable digital micro-donations in your customer journey, unlocking tech for good.
Pennies works hand in hand with retailers, charities and payments technology providers to unlock the potential for thousands of customers to donate every day. Together we increase the amount businesses can give – by tapping into the industry-wide move to digital payments.
Find out here how you can implement digital micro-donations in your customer journey, unlocking technology for good.
Pennies, the trusted leader in micro-donations, will return as the official Gold Charity Partner for Retail Technology Show 2026 on 22-23 April at ExCeL London, marking 10 years of partnership, during which more than £65 million has been raised for charities through digital micro-donations.
Pennies will join retail and ecommerce leaders at the 2026 Retail & eCommerce Directors’ Forum, marking the start of a new partnership with Richmond Events.
Pennies’ 2025 survey reveals rising public support for everyday giving, as more consumers look to donate digitally this Giving Tuesday.
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