We’ll forgive you for not catching us live at 5.45am this morning, but we were thrilled to be invited onto the BBC World Business Report – also aired on BBC News – to talk about the power of micro-donations.

CEO Alison Hutchinson CBE spoke to Sally Bundock, BBC World News Financial Journalist, about the opportunities we all have, even as belts understandably tighten and household costs rise, to give a few digital pennies to charity – as they add up to enormous impact and vital income for the UK charity sector.

“I know during these challenges, that’s when people want to give more – even just a penny. And what’s really great is, with micro-donations it’s not just your penny, these pennies all add up and they add up quickly… So you might not have a lot of your own, but if you give just a penny – you can really make a difference.” – Alison Hutchinson CBE, CEO Pennies.

BBC News Interview - The Rise of Micro-Donations - Alison HutchinsonPennies has helped raise over £34million for charity so far and with the support of our amazing partners and literally millions of consumers opting in every hour, day and week , we’re racing towards £35million.

We talked recently about 2022 being “the year of the micro” – and as some of our partners switch their support to the growing humanitarian crisis in Ukraine, Pennies is testament to the power of “micro”-giving but big impact – where and when it matters.

You can watch the interview again while it remains on BBC iPlayer, and Alison’s piece starts at 19mins 18 seconds in.

Pennies works hand in hand with retailers, charities and payments technology providers to unlock the potential for thousands of customers to donate every day. Together we increase the amount businesses can give – by tapping into the industry-wide move to digital payments.

If you’re a retailer you can learn more about how you can enable digital micro-donations in your customer journey, unlocking tech for good.

 

Learn more about Pennies micro-donations and the technology

Pennies works hand in hand with retailers, charities and payments technology providers to unlock the potential for thousands of customers to donate every day. Together we increase the amount businesses can give – by tapping into the industry-wide move to digital payments.

Find out here how you can implement digital micro-donations in your customer journey, unlocking technology for good.

Get in touch with us

If you have a question, would like to help us or want to become a partner, please get in touch using the contact form or via the details below. We will endeavour to respond to all enquiries within 5 working days:

Call: +44 (0) 20 7600 9286
Email: info@pennies.org.uk
Address:

Pennies, 1st Floor, 64 London Wall, London EC2M 5TP

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