Pennies, the award-winning fintech charity, found in a survey that 48% of UK consumers would be more likely to micro-donate if they knew giving just 35p a week could raise £1 billion annually for charities.
Pennies on the BBC – “Year of the Micro” and Why It Matters
We’ll forgive you for not catching us live at 5.45am this morning, but we were thrilled to be invited onto the BBC World Business Report – also aired on BBC News – to talk about the power of micro-donations.
CEO Alison Hutchinson CBE spoke to Sally Bundock, BBC World News Financial Journalist, about the opportunities we all have, even as belts understandably tighten and household costs rise, to give a few digital pennies to charity – as they add up to enormous impact and vital income for the UK charity sector.
“I know during these challenges, that’s when people want to give more – even just a penny. And what’s really great is, with micro-donations it’s not just your penny, these pennies all add up and they add up quickly… So you might not have a lot of your own, but if you give just a penny – you can really make a difference.”
Alison Hutchinson CBE, CEO Pennies
We talked recently about 2022 being “the year of the micro” – and as some of our partners switch their support to the growing humanitarian crisis in Ukraine, Pennies is testament to the power of “micro”-giving but big impact – where and when it matters.
You can watch the interview again while it remains on BBC iPlayer, and Alison’s piece starts at 19mins 18 seconds in.
Pennies works hand in hand with retailers, charities and payments technology providers to unlock the potential for thousands of customers to donate every day. Together we increase the amount businesses can give – by tapping into the industry-wide move to digital payments.
If you’re a retailer you can learn more about how you can enable digital micro-donations in your customer journey, unlocking tech for good.
Learn more about Pennies micro-donations and the technology
Pennies works hand in hand with retailers, charities and payments technology providers to unlock the potential for thousands of customers to donate every day. Together we increase the amount businesses can give – by tapping into the industry-wide move to digital payments.
Find out here how you can implement digital micro-donations in your customer journey, unlocking technology for good.
Read more from Pennies.
Despite cost-of-living pressures, more people are giving to charity digitally than ever before
Pennies, the award-winning fintech charity, found in a survey that 48% of UK consumers would be more likely to micro-donate if they knew giving just 35p a week could raise £1 billion annually for charities.
Accelerating Social Change: Highlights from Pennies Autumn Celebration 2024
On Tuesday 15th October 2024, we held the Pennies Autumn Celebration Event, supported by Worldpay, bringing together partners and supporters to acknowledge the incredible impact of micro-donations.
Pennies Announces Micro-Donation Winners in 5th Annual Awards
On Tuesday 15th October, the Pennies Awards 2024 took place at Pennies’ Annual Autumn Celebration. This year’s awards recognised outstanding achievements in the world of micro-donations over the past year, which have made a significant impact on charitable causes.
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