We’ll forgive you for not catching us live at 5.45am this morning, but we were thrilled to be invited onto the BBC World Business Report – also aired on BBC News – to talk about the power of micro-donations.
CEO Alison Hutchinson CBE spoke to Sally Bundock, BBC World News Financial Journalist, about the opportunities we all have, even as belts understandably tighten and household costs rise, to give a few digital pennies to charity – as they add up to enormous impact and vital income for the UK charity sector.
“I know during these challenges, that’s when people want to give more – even just a penny. And what’s really great is, with micro-donations it’s not just your penny, these pennies all add up and they add up quickly… So you might not have a lot of your own, but if you give just a penny – you can really make a difference.”
Alison Hutchinson CBE, CEO Pennies
We talked recently about 2022 being “the year of the micro” – and as some of our partners switch their support to the growing humanitarian crisis in Ukraine, Pennies is testament to the power of “micro”-giving but big impact – where and when it matters.
You can watch the interview again while it remains on BBC iPlayer, and Alison’s piece starts at 19mins 18 seconds in.
Pennies works hand in hand with retailers, charities and payments technology providers to unlock the potential for thousands of customers to donate every day. Together we increase the amount businesses can give – by tapping into the industry-wide move to digital payments.
If you’re a retailer you can learn more about how you can enable digital micro-donations in your customer journey, unlocking tech for good.
Pennies works hand in hand with retailers, charities and payments technology providers to unlock the potential for thousands of customers to donate every day. Together we increase the amount businesses can give – by tapping into the industry-wide move to digital payments.
Find out here how you can implement digital micro-donations in your customer journey, unlocking technology for good.
Recognising the partners, organisations and individuals whose innovation, collaboration and commitment help unlock small acts of giving and deliver huge impact, the winners of this year’s Pennies Awards will be announced on Wednesday 4 November 2026.
Pennies is delighted to have won two awards at the Charity Times Awards 2026, with Alison Hutchinson CBE named Charity Leader of the Year and Peter Nugent named Supporting Leader of the Year, following Pennies’ shortlist in four categories.
Pennies strengthens its Hospitality and Leisure Advisory Board with the appointment of Tracy Gehlan, President, EMEA at Subway International, and Matthew Price, Regional General Manager for Uber Eats, EMEA.
The pair bring senior leadership experience from two of the world’s best-known food and delivery brands to support Pennies’ work with hospitality partners.
0 Comments