Retail partners

Because putting social purpose at the heart of what you do is good business.

Micro-donations for retailers

We encourage retailer and hospitality businesses to think about enabling Pennies micro-donations in their digital channels, including e-commerce and app-based payments. It is a straightforward change – enabled through either our API, cartridges or plugins – and the team at Pennies are here to make it easy and support every step of the way.

We can also support to implement Pennies micro-donations in stores.  Read more below to find out if Pennies would be suitable for your business and how to get in touch.​

Signet customer donates via Pennies on a card terminal in support of CLIC Sargent

140 million micro-donations and counting

Are you a retailer or hospitality business seeking ways to increase how much you can raise for your nominated charity?

Are your customers rapidly moving to card and digital payments, or is your e-commerce offering is growing fast? Is the collection tin is still sitting at the till, waiting for some loose change? Then consider partnering with Pennies. We work closely with merchants across sectors and channels to offer your customers the chance to add a digital micro-donation to their purchase – enabling more than 140 million donations in our first 11 years.

Pennies for retail and hospitality

We are multichannel

Many payment technology providers now offer Pennies in their products, and we have our own API making it possible to enable Pennies online and in apps, as well as in-store.

We speak business

Our operational and business teams’ backgrounds are in retail, banking, technology and payments. We understand your industries and what’s important to your customers.

No staff involvement

The customer is presented with a one click option asking if they wish to donate on the card machine. It’s their choice, and even easier than dropping coins in a charity box.

Efficient and no cost

Once switched on, Pennies works quietly in the background and there are no ongoing costs to support. There is no physical collection tin required either.


Engage your customers

Pennies works with you and your chosen charity to share the impact of your customers’ small change and to say thank you, bringing them closer to your brand.

Control and flexibility

You choose the charity, and whether your customers donate via a round-up or top-up option. You can switch at any time, and it is always your customers’ choice to give.

How can I join in?


Pennies works by raising donations through customer transactions, so contact us to see the potential, and discuss your payment provider technology.

Pick a charity

You choose the charity, and your customers are offered a discreet option to donate by round-up or top-up on their bill when paying by card.


We work across multi-channels, and with an array of payment technology providers. There are many ways to enable Pennies across your offline and online checkouts.

From Adnams to Zizzi, over 50 retailers and growing have now adopted Pennies. You can find out more about each of these retail partners, and the many charities that have benefited so far, below:

Our retail and hospitality partners

What our partners and advisory board members say

Working with Pennies has been a dream. It has exponentially increased the amount of money we are capable of collecting… we’ve experienced absolutely no slow-down in the speed with which customers use our tills. It has been seamless.

Gary Grant

Founder and Executive Chairman, The Entertainer

Pennies works because it’s profoundly collaborative, appreciative of the needs of simplicity for retailers and transparency for consumers. The reassurance of anonymous cashless giving has been a key driver in its growing adoption across the industry.

Helen Dickinson OBE

Chief Executive, British Retail Consortium

Enabling Pennies in-store and online at Holland & Barrett was a natural decision for us, to offer our socially-minded customers an opportunity to support those on the front-line during the COVID-19 crisis. The Pennies team made this a smooth and seamless process.

Nick Collard

Chief Customer & Digital Director, Holland & Barrett

Get in touch with us

If you have a question, would like to help us or want to become a partner, please get in touch using the contact form or via the details below. We will endeavour to respond to all enquiries within 5 working days:

Call: +44 (0) 20 7600 9286


Pennies, 1st Floor, 64 London Wall, London EC2M 5TP