Retail partners

Because putting social purpose at the heart of what you do is good business.

Our coronavirus response for retailers

We recognise there are many challenging decisions to make at the moment, but we encourage retailers to think about enabling Pennies through their digital channels if they are able. It is a straightforward change – enabled through either our API, cartridges or plugins – and the team at Pennies are here to make it easy and support every step of the way.

We can also support to implement Pennies in stores if you are still open for trading.  Read more below to find out if Pennies would be suitable for your business and how to get in touch.​


Pennies is proven. Millions of pounds have been raised through our partners

Are you a retailer seeking ways to increase how much you can raise for your chosen charity? Perhaps more of your customers are using cards and not cash, or the collection tin is sitting full at the checkout and you haven’t got around to sending those tuppances on to that deserving cause. Then consider Pennies, the digital charity box.

Giving to charities through everyday card purchases chimes with consumers, who are looking to give their small change a big purpose in ways that match their lifestyles. In our recent independent research, 71% of the public told us that they prefer to give in small amounts in ad-hoc ways, rather than ‘planned giving’. And with almost a third of us (31%) frequently leaving the house without cash.

Benefits to retailers

We are multichannel

Many payment technology providers now offer Pennies in their products, and we have our own API making it possible to enable Pennies online and in apps, as well as in-store.

We speak business

Our operational and business teams’ backgrounds are in retail, banking, technology and payments. We understand your industries and what’s important to your customers.

No staff involvement

The customer is presented with a one click option asking if they wish to donate on the card machine. It’s their choice, and even easier than dropping coins in a charity box.

Efficient and no cost

Once switched on, Pennies works quietly in the background and there are no ongoing costs to support. There is no physical collection tin required either.


Engage your customers

Pennies works with you and your chosen charity to share the impact of your customers’ small change and to say thank you, bringing them closer to your brand.

Control and flexibility

You choose the charity, and whether your customers donate via a round-up or top-up option. You can switch at any time, and it is always your customers’ choice to give.

How can I join in?


Pennies works by raising donations through customer transactions, so contact us to see the potential, and discuss your payment provider technology.

Pick a charity

You choose the charity, and your customers are offered a discreet option to donate by round-up or top-up on their bill when paying by card.


We work across multi-channels, and with an array of payment technology providers. There are many ways to enable Pennies across your offline and online checkouts.

From Adnams to Zizzi, over 50 retailers and growing have now adopted Pennies. You can find out more about each of these retail partners, and the many charities that have benefited so far, below:

Retail partners

Click to see more retail partners

What our partners say

“Being a truly multi-channel business, we felt Pennies was a perfect fit. Since implementation we have seen no impact on our conversion rates. It’s a simple one-click decision and our customers love it. We are delighted with Pennies.”

John Mewett
Marketing Director, Screwfix

“Working with Pennies has been a dream. It has exponentially increased the amount of money we are capable of collecting… we’ve experienced absolutely no slow-down in the speed with which customers use our tills. It has been seamless.”

Gary Grant
Founder and MD,
The Entertainer

“Pennies has become a key part of our charitable giving programme. It is a great way for our customers to join in our fundraising activity and help us to make a real difference to the work of Great Ormond Street Hospital Children’s Charity.”

Catherine Salloux
Former Marketing Director,
ASK Italian

Get in touch with us

If you have a question, would like to help us or want to become a partner, please get in touch using the contact form or via the details below. We will endeavour to respond to all enquiries within 5 working days:

Call: +44 (0) 20 7600 9286


Pennies, 1st Floor, 64 London Wall, London EC2M 5TP