About us

Meet the Pennies team.

Pennies is made up of a small but dedicated team from a huge range of backgrounds and sectors, helping make the micro-donation movement a reality. 

Alison Hutchinson CBE, Chief Executive Officer at Pennies

Alison Hutchinson CBE

Chief Executive Officer

Alison has headed up Pennies since day one. Alison also holds Non-Executive Director positions at Yorkshire Building Society, DFS plc and Foresight Group Holdings, and was awarded a CBE for contribution to the economy and charity sector in 2018. She also once held the Guinness World Record for the longest stretching of a Curly Wurly.

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Ann Tomsett, Commercial Director at Pennies

Ann Tomsett

Commercial Director (Volunteer)

Ann is a corporate lawyer and prior to joining Pennies, she was Group Legal Director of FTSE financial services company Kensington Group plc. Along with Peter Nugent and Alison Hutchinson, Ann was there for the genesis of the Pennies movement, back in 2008.


Paul Seaman, Business Development and Product Director at Pennies

Paul Seaman

Chief Partner Officer

Paul oversees the development and optimisation of all our partnerships. Leading the Business Development, Technology and Product, and Marketing and Charities teams, Paul has been with Pennies for over 10 years, bringing extensive experience from the financial services. He has been involved with charities for 50 years having run his first fundraising event when he was 10!


Dion Christiansen, Head of Business Development (Retail) at Pennies

Dion Christiansen

Head of Business Development

Dion works with retailers keen to join the Pennies movement, and is responsible for managing new and existing partnerships of all sizes across the retail and hospitality sectors. Prior to Pennies Dion held senior roles at the Post Office and Barclays, and in his spare time is keen on keeping fit – except at the weekends when the gym is swapped for running around the garden with his young sons.


Rob Rees, Digital Business Development Manager at Pennies

Rob Rees

Digital Business Development Manager

Rob is responsible for our e-commerce and App partnerships. Rob has always worked in fundraising and is incredibly passionate about raising money for the charity sector. When he’s not working, he enjoys walking, podcasts and all things Welsh sport related.


Jolanta Knysz, Management Accountant at Pennies

Mallika Jagad

Corporate Partner and Development Manager

Mallika has a strong background in the charity sector. She loves cross-disciplinary roles and has worked across sectors ranging from hospitality, manufacturing and export of luxury goods, marketing and business development to philanthropy. She naturally gravitates towards areas where on-time interventions can help improve impact on the ground. She is a passionate animal lover with hands-on experience in caring for animals and her long-term vision is to create a sanctuary for abandoned and old animals.


Jo Wadham, Legal Consultant at Pennies

Penny Norledge

Corporate Partnerships and Development Manager

Penny is responsible for growing our in-store partnerships across the retail, hospitality and leisure sectors. Penny began her career in the legal sector, followed by holding senior positions in both the commercial and third sector. She’s passionate about raising money and creating meaningful impact for charitable causes. Penny is a Senior Leadership Common Purpose alumni and loves to challenge herself! When not working/volunteering she enjoys spending time looking after her pet chickens and parrot called Barry!


Jo Wadham, Legal Consultant at Pennies

Holly Clawson

Head of Product and Technology

Holly has worked in the payments industry for over 25 years and heads up the Product and Technology team. Looking after the Product proposition, roadmaps and project stack. She loves to walk for miles and potter around in the garden. She has also just started a mentoring role with The Bridge Homelessness to Hope charity.


Chris Hawkins, Technical Implementation Manager at Pennies

Chris Hawkins

Technical Implementation Manager

Chris is in charge of implementing Pennies with new retailers, managing projects from first contact to taking the first donations, using his many years of experience in the card payment and industry. Chris likes to travel with his camera and he cycles about a lot – he hopes to combine the two activities when he can sort out a decent tripod.


Rozi Collier, Brand & Marketing Manager at Pennies

Rozi Collier

Head of Marketing and Charities

Rozi has 15 years experience in the charity and retail sectors, and heads up the Marketing and Charities team – covering everything from partner marketing and communications to brand, charity management and impact reporting. Outside Pennies, Rozi can be found with her nose in a book or out in nature, hiking and bird-watching (on the lookout for the ever-elusive smew).


Natalie Charlotte Smith, Digital Marketing Executive at Pennies

Natalie Charlotte Smith

Content Marketing Manager

Natalie has over 15 years experience in marketing and communications, and is responsible for Pennies’ end-to-end content strategy, channel processes and content creation. Prior to joining Pennies, Natalie worked as a marketing professional across several industry sectors spanning from technology to childrenswear. She is currently learning Danish and working her way up to tongue-twisters such as “Rødgrød med fløde” which, once perfected, will mean she has officially mastered the language.

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Gemma Whittle, Executive Assistant and Office Manager at Pennies

Sarah Smith

Partner Marketing Manager

Sarah has 20 years experience in retail and partnership management, and is responsible for the Partner Marketing Management at Pennies. Sarah is an avid baker and cake designer selling many cakes to order, though as a working mum now her cakes are mainly reserved for her young son and family. Sarah has a passion for charity and in her spare time can often be found arranging or supporting charity events to raise money for great causes.


Caroline Osborne, Marketing Consultant at Pennies

Hardika Kataria

Charities Executive

Meet Hardika, our Charities Executive. With a master’s degree in International Relations, she’s on a mission to make a global impact and supports our charity partners with everything from onboarding to impact reporting. She finds serenity in yoga, enjoys taking walks, and savors the simple pleasures of chamomile tea. Known for her cheerful nature and light-hearted spirit, she’s dedicated to fostering positive change in the world.


Caroline Osborne, Marketing Consultant at Pennies

Caroline Osborne

Marketing Consultant (Volunteer)

Caroline has a part time role at Pennies as our Marketing Consultant, offering strategic advice and operational support regarding brand, digital and communications. Caroline, a senior marketing professional, also spends a lot of time chasing after her wayward Golden Retriever.


Gemma Whittle, Executive Assistant and Office Manager at Pennies

Gemma Whittle

Executive Assistant
and Office Manager

Gemma is our Office Manager and assistant to Alison, CEO of Pennies – alongside Rebekah. She supports the day to day running of each department and also helps with the organisation of Pennies events. Gemma has recently joined her local WI and is now on a quest to make the perfect Victoria sponge.


Peter Nugent, Finance Director at Pennies

Peter Nugent

Finance Director

Peter is one of the original brains behind the Pennies movement, and heads up the Finance and Operations team. Peter has previously held senior roles at Puzzler Media Ltd, Esso Petroleum Ireland and Arthur Young Ireland (now Ernst & Young). Peter is the (self-confessed) number one consumer of the biscuits in the Pennies office.


Jolanta Knysz, Management Accountant at Pennies

Catherine Knight

Finance Officer

Catherine is responsible for the day-to-day financial transactions and credit control. Having worked in the charity sector for a number of years, Catherine loves seeing what a difference people can make. Outside work Catherine is currently busy studying AAT. When not studying, Catherine is a busy mum of two and when she has time, enjoys baking and spending time with her family.

Jo Wadham, Legal Consultant at Pennies

Jo Wadham

Legal Consultant

Jo trained as a lawyer in the mid 90s and worked in the corporate department at Linklaters in London and Paris and then in-house at BT plc. Jo then moved with her family to the UAE where she lived for eight years and worked as a freelance journalist. When not working at Pennies, Jo can be found deep in the shrubbery indulging her love of gardening.


Neil Ambrose, Systems Manager at Pennies

Neil Ambrose

Systems Manager

Neil is responsible for designing, building and managing Pennies Back Office systems. Having worked previously at BBC Worldwide and UBS he has over twenty years’ experience in IT but still struggles to operate his mobile phone.


Jolanta Knysz, Management Accountant at Pennies

Shashank Srinivas Murthy

IT Analyst

Shashank oversees the management of the organisation’s back-office system and Salesforce. With a master’s degree in Business Analytics and three years of experience as a Salesforce Administrator, when not immersed in his professional endeavours, Shashank can often be found engaging in physical fitness activities at the gym or seeking solace in nature through meditation.


Jolanta Knysz, Management Accountant at Pennies

Divya Jain

IT Analyst

Divya is a key member of the Finance and Operations team responsible for processing donation data through internal back-office systems, and who works closely with other team members providing data analysis and management information. Her role includes supporting the Pennies team by helping to resolve IT-related issues.

Neil Ambrose, Systems Manager at Pennies

Sara Ingham

Board Support Assistant and EA

Sara is the Support and Executive Assistant for the Pennies’ Board, including Advisory Boards and Subcommittees. She also covers for when Gemma is on annual leave. Sara’s passion in her golden doodle Arnold, learning French, and supporting charities, particularly those that support people with spinal injuries.


Start your journey now.

From retail, hospitality and technology brands looking to make a real difference, to charities looking to boost their impact, now is your chance to join the micro-donation movement.


Collect micro-donations at the point of sale and deliver real social impact

Find the right micro-donation solution for your business


Work with Pennies and your corporate partners to receive digital donations for your charity

Use our micro-donation solutions in your own charity shops and online

Payments + Tech

Find out more about being a Pennies solution partner

About us


Our vision, mission and what we do

Creating impact on behalf of the sector

Meet the dedicated team

Meet our trustee board

Industry support for Pennies

Recognition for Pennies

How our work is funded

Current job opportunities

Find answers to commonly asked questions


Latest news

Pennies’ Highlights from Retail Technology Show 2024
Pennies’ Highlights from Retail Technology Show 2024

The Retail Technology Show 2024, which took place last week at Olympia London, was an exciting event showcasing the latest innovations in retail technology. Over two days, the Pennies team proudly showcased our award-winning micro-donation solution and had the opportunity to connect with partners across the payments, retail, and hospitality sectors.