11 years. 145 million micro-donations and counting. And the need for Pennies has never been greater.
We’re the leading UK charity working to protect and grow micro-donations. We partner with retailers to support charities in need, and we urge you to join us.
£36,000,000 raised for charity so far
simply by giving with Pennies when paying digitally
Over 145,000,000 small change donations
made by consumers with Pennies to date
We could raise £1billion every year
if every adult in the UK gave just 35p a week
Join the micro-donation movement
Give customers the chance to make their pennies count for your charity partners. We work with your payment provider to enable Pennies across channels: in-store, online, app, and in emerging payments.
Customers are prompted by the card machine or at online checkout to donate a few pence. It’s an affordable way to give on your own terms, without sharing any of your personal data.
Charities receive donations
We collect and distribute the digital donations to those charities nominated by each retailer. We make those pennies count for registered charities across the UK and Ireland.
Technology unlocks giving
Our payment and technology partners ensure retailer enable the digital charity box across channels. We also continue to work with paytech and fintech leaders to unlock more ways to give digital pennies.
In March 2022, a number of Pennies partner brands pivoted their micro-donations to help people in and fleeing the war in Ukraine, and customers responded in record numbers.
Pennies is thrilled to be the official charity partner of Retail Gazette’s first-ever awards, The Game Changers, designed to recognise the trailblazers in retail that are developing new business models, routes to customers and growth opportunities.
Pennies has been awarded the prestigious Chairperson’s Award for the Best Non-Profit / Charities Initiative, at the Merchant Payments Ecosystem (MPE) Awards ceremony 2022, held in Berlin.
Using Pennies’ digital charity box
It's simple to use
Customers see a Yes or No option on the card machine or online checkout
No added till time
The Pennies’ donation option is self-prompting and requires no staff explanation
Pennies, not pounds
We know that people prefer to give in smaller amounts, but these pennies add up
The donation option can work across offline, online and in-app points of sale
It’s always the customer’s choice
To give or not to give, it’s always up to the customer
No data collected
There is no data collection – and therefore no charity follow up
People love Pennies
“Working with Pennies has been a dream. This has exponentially increased the amount of money we are capable of collecting [for charity]. It has been seamless.”
“Pennies is a great example of a fintech charity giving individuals the opportunity to make a donation without disrupting customers’ payments.”
“Donating to Pennies is something I do whenever the option arises and I like to think that every single penny really can make a difference.”
“Pennies is a great way of people being able to support a charity through small donations that all add up to make a big difference to a local cause.”
Get in touch with us
If you have a question, would like to help us or want to become a partner, please get in touch using the contact form or via the details below. We will endeavour to respond to all enquiries within 5 working days:
Call: +44 (0) 20 7600 9286
Pennies, 1st Floor, 64 London Wall, London EC2M 5TP