Micro-donations matter.

Pennies is working hard to unlock the power of micro-donations.  These funds are needed right now.
We’re here to support charities, retailers and communities in desperate need, and we urge everyone who can, to join in.

£25,000,000 raised for charity so far

simply by giving with Pennies when paying digitally

Over 100,000,000 small change donations

made by consumers with Pennies to date

We could raise £1billion every year

if every adult in the UK gave just 35p a week

Retailers join

Give your customers the chance to make their pennies count for your chosen charity. We work closely with your payment provider to enable Pennies across multichannels, in-store, online, or app.

Become a Pennies retailer

Customers donate

Customers are prompted by the card machine, website or app checkout to donate a few pence. It’s a yes or no choice, and neither Pennies nor the chosen charity receive any personal data.

Where can I donate?

Charities receive donations

Pennies collects and distributes the money digitally donated at the checkout. We make those pennies count for registered charities all across the UK, as chosen by the retailer.

Become a recipient charity

Technology unlocks giving

Our payment and technology partners ensure retailers can enable the digital charity box, and across multi-channels. We are always keen to unlock more potential for UK charities.

Become a technology partner

Jersey community support local hospice through micro-donations

This week, people across the UK have been celebrating Hospice Care Week – changing the perceptions of hospices and highlighting their amazing work. To mark the occasion, we’re applauding the Jersey community who’ve been adding 25p donations to their purchases when...

The Fragrance Shop raises over £1.3 million for children’s charities

The Fragrance Shop, the UKs biggest independent fragrance retailer, has announced it has raised over £1.3 million pounds, for charities such as Rays of Sunshine as part of the companies ‘Spray a Little Happiness’ initiative.In 2012, The Fragrance Shop was the first...

Pennies makes top 20 in annual fintech disruptors ranking 2020

Pennies has been placed 16th in an industry wide ranking of top 100 fintech disruptors for 2020.In total 250 firms were shortlisted in BusinessCloud’s annual index. Votes were cast by a wide network of individuals, and an independent judging panel made the final...

Why it works

It's simple to use

Customers see a Yes or No option on the card machine or online checkout


No added till time

Pennies is self-prompting and requires no explanation from staff

Pennies, not pounds

We know that people prefer to give in smaller amounts, but these pennies add up


It's flexible

Pennies can work across offline, online and in-app points of sale


It’s always the customer’s choice

To give or not to give, it’s always up to the customer

No data collected

There is no data collection – and therefore no charity follow up

People love the digital charity box

“Working with Pennies has been a dream. This has exponentially increased the amount of money we are capable of collecting… to give to charities.”

Gary Grant, Founder & MD, The Entertainer

“Pennies is a great example of a fintech charity giving individuals the opportunity to make a donation without disrupting customers’ payments.”

Bob Wigley, Chair, UK Finance

“Donating to Pennies is something I do whenever the option arises and I like to think that every single penny really can make a difference.”

Domino’s customer on Facebook

“Working with Pennies has been an absolute pleasure for GOSH Charity. It is a convenient and highly effective fundraising mechanism for our partners.”

Amit Aggarwal, Director of Corporate Partnerships, GOSH

Get in touch with us

If you have a question, would like to help us or want to become a partner, please get in touch using the contact form or via the details below. We will endeavour to respond to all enquiries within 5 working days:

Call: +44 (0) 20 7600 9286
Email: info@pennies.org.uk


Pennies, 1st Floor, 64 London Wall, London EC2M 5TP