10 years. 100 million micro-donations and counting. And the need for Pennies has never been greater.
We’re the leading UK charity working to protect and grow micro-donations. We partner with retailers to support charities in need, and we urge you to join us.
£25,000,000 raised for charity so far
simply by giving with Pennies when paying digitally
Over 100,000,000 small change donations
made by consumers with Pennies to date
We could raise £1billion every year
if every adult in the UK gave just 35p a week
Join the micro-donation movement
Give customers the chance to make their pennies count for your charity partners. We work with your payment provider to enable Pennies across channels: in-store, online, app, and in emerging payments.
Customers are prompted by the card machine or at online checkout to donate a few pence. It’s an affordable way to give on your own terms, without sharing any of your personal data.
Charities receive donations
We collect and distribute the digital donations to those charities nominated by each retailer. We make those pennies count for registered charities across the UK and Ireland.
Technology unlocks giving
Our payment and technology partners ensure retailer enable the digital charity box across channels. We also continue to work with paytech and fintech leaders to unlock more ways to give digital pennies.
In her latest Viewpoint article, Pennies’ CEO Alison Hutchinson CBE reflects on new ways to meet the needs of the growing number of conscious consumers, and the role Pennies can play in helping support retail and hospitality as they adapt to shifting consumer demand.
As shops and restaurants in England begin reopening their doors from 12th April, our CEO, Alison Hutchinson CBE, shared her thoughts on how micro-donations can play a role in supporting our beloved charities and communities in the months ahead – and how business can make all the difference.
In early 2021, Football Business and Marketing graduate Toby Allen jumped in the deep end and chose Pennies as the place to gain some valuable volunteering experience. Hear from Toby himself and learn the challenges COVID-19 has had on those starting out in their careers.
Using Pennies’ digital charity box
It's simple to use
Customers see a Yes or No option on the card machine or online checkout
No added till time
The Pennies’ donation option is self-prompting and requires no staff explanation
Pennies, not pounds
We know that people prefer to give in smaller amounts, but these pennies add up
The donation option can work across offline, online and in-app points of sale
It’s always the customer’s choice
To give or not to give, it’s always up to the customer
No data collected
There is no data collection – and therefore no charity follow up
People love Pennies
“Working with Pennies has been a dream. This has exponentially increased the amount of money we are capable of collecting [for charity]. It has been seamless.”
“Pennies is a great example of a fintech charity giving individuals the opportunity to make a donation without disrupting customers’ payments.”
“Donating to Pennies is something I do whenever the option arises and I like to think that every single penny really can make a difference.”
“Pennies is a great way of people being able to support a charity through small donations that all add up to make a big difference to a local cause.”
Get in touch with us
If you have a question, would like to help us or want to become a partner, please get in touch using the contact form or via the details below. We will endeavour to respond to all enquiries within 5 working days:
Call: +44 (0) 20 7600 9286
Pennies, 1st Floor, 64 London Wall, London EC2M 5TP