Micro-donations matter.
10 years. 100 million micro-donations and counting. And the need for Pennies has never been greater.
We’re the leading UK charity working to protect and grow micro-donations. We partner with retailers to support charities in need, and we urge you to join us.
£25,000,000 raised for charity so far
simply by giving with Pennies when paying digitally
Over 100,000,000 small change donations
made by consumers with Pennies to date
We could raise £1billion every year
if every adult in the UK gave just 35p a week
Join the micro-donation movement
Retailers enable
Give customers the chance to make their pennies count for your charity partners. We work with your payment provider to enable Pennies across channels: in-store, online, app, and in emerging payments.
Customers donate
Customers are prompted by the card machine or at online checkout to donate a few pence. It’s an affordable way to give on your own terms, without sharing any of your personal data.
Charities receive donations
We collect and distribute the digital donations to those charities nominated by each retailer. We make those pennies count for registered charities across the UK and Ireland.
Technology unlocks giving
Our payment and technology partners ensure retailer enable the digital charity box across channels. We also continue to work with paytech and fintech leaders to unlock more ways to give digital pennies.
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Industry leaders call for businesses to adopt micro-donations amid increasing demand for social purpose
On Wednesday 11th November, Pennies held its very first virtual event, hosted by BBC’s Sally Bundock and featuring industry leaders across retail, hospitality, pay tech and financial technology.As the roster of cross-sector speakers and panellists joined forces to...
Outstanding partnerships lead to Pennies award winners
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Using Pennies’ digital charity box
It's simple to use
Customers see a Yes or No option on the card machine or online checkout
No added till time
The Pennies’ donation option is self-prompting and requires no staff explanation
Pennies, not pounds
We know that people prefer to give in smaller amounts, but these pennies add up
It's flexible
The donation option can work across offline, online and in-app points of sale
It’s always the customer’s choice
To give or not to give, it’s always up to the customer
No data collected
There is no data collection – and therefore no charity follow up
People love Pennies
“Working with Pennies has been a dream. This has exponentially increased the amount of money we are capable of collecting… to give to charities.”
Gary Grant, Founder & MD, The Entertainer
“Pennies is a great example of a fintech charity giving individuals the opportunity to make a donation without disrupting customers’ payments.”
Bob Wigley, Chair, UK Finance
“Donating to Pennies is something I do whenever the option arises and I like to think that every single penny really can make a difference.”
Domino’s customer on Facebook
“Working with Pennies has been an absolute pleasure for GOSH Charity. It is a convenient and highly effective fundraising mechanism for our partners.”
Amit Aggarwal, Director of Corporate Partnerships, GOSH
Get in touch with us
If you have a question, would like to help us or want to become a partner, please get in touch using the contact form or via the details below. We will endeavour to respond to all enquiries within 5 working days:
Call: +44 (0) 20 7600 9286
Email: info@pennies.org.uk
Address:
Pennies, 1st Floor, 64 London Wall, London EC2M 5TP