Pennies is working hard to unlock the power of micro-donations. These funds are needed right now.
We’re here to support charities, retailers and communities in desperate need, and we urge everyone who can, to join in.
£25,000,000 raised for charity so far
simply by giving with Pennies when paying digitally
Over 100,000,000 small change donations
made by consumers with Pennies to date
We could raise £1billion every year
if every adult in the UK gave just 35p a week
Give your customers the chance to make their pennies count for your chosen charity. We work closely with your payment provider to enable Pennies across multichannels, in-store, online, or app.
Customers are prompted by the card machine, website or app checkout to donate a few pence. It’s a yes or no choice, and neither Pennies nor the chosen charity receive any personal data.
Charities receive donations
Pennies collects and distributes the money digitally donated at the checkout. We make those pennies count for registered charities all across the UK, as chosen by the retailer.
Technology unlocks giving
Our payment and technology partners ensure retailers can enable the digital charity box, and across multi-channels. We are always keen to unlock more potential for UK charities.
Charity micro-giving is “becoming as normal as shopping itself” as we announce that consumers have now made 100 million micro-donations with Pennies, to support charities in the UK.
For the past four years, Hobbycraft shoppers have been donating with Pennies when they make a card purchase in branches of the arts and crafts superstore. Each micro-donation is just 20p, but with over 2 million donations and counting, the impact for Together For Short Lives has been phenomenal.
The Entertainer has been a Pennies retail partner for many years. Like many retailers across the world, they closed their doors during the peak of the coronavirus pandemic to ensure the health of their staff and customers alike.
Why it works
It's simple to use
Customers see a Yes or No option on the card machine or online checkout
No added till time
Pennies is self-prompting and requires no explanation from staff
Pennies, not pounds
We know that people prefer to give in smaller amounts, but these pennies add up
Pennies can work across offline, online and in-app points of sale
It’s always the customer’s choice
To give or not to give, it’s always up to the customer
No data collected
There is no data collection – and therefore no charity follow up
People love the digital charity box
“Working with Pennies has been a dream. This has exponentially increased the amount of money we are capable of collecting… to give to charities.”
Gary Grant, Founder & MD, The Entertainer
“Pennies is a great example of a fintech charity giving individuals the opportunity to make a donation without disrupting customers’ payments.”
Bob Wigley, Chair, UK Finance
“Donating to Pennies is something I do whenever the option arises and I like to think that every single penny really can make a difference.”
Domino’s customer on Facebook
“Working with Pennies has been an absolute pleasure for GOSH Charity. It is a convenient and highly effective fundraising mechanism for our partners.”
Amit Aggarwal, Director of Corporate Partnerships, GOSH
Get in touch with us
If you have a question, would like to help us or want to become a partner, please get in touch using the contact form or via the details below. We will endeavour to respond to all enquiries within 5 working days:
Call: +44 (0) 20 7600 9286
Pennies, 1st Floor, 64 London Wall, London EC2M 5TP