Micro-donations matter.

10 years. 100 million micro-donations and counting. And the need for Pennies has never been greater.
We’re the leading UK charity working to protect and grow micro-donations. We partner with retailers to support charities in need, and we urge you to join us.

£25,000,000 raised for charity so far

simply by giving with Pennies when paying digitally

Over 100,000,000 small change donations

made by consumers with Pennies to date

We could raise £1billion every year

if every adult in the UK gave just 35p a week

Join the micro-donation movement

Retailers enable

Give customers the chance to make their pennies count for your charity partners. We work with your payment provider to enable Pennies across channels: in-store, online, app, and in emerging payments.

How to become a Pennies retailer

Customers donate

Customers are prompted by the card machine or at online checkout to donate a few pence. It’s an affordable way to give on your own terms, without sharing any of your personal data.

Where can I donate?

Charities receive donations

We collect and distribute the digital donations to those charities nominated by each retailer. We make those pennies count for registered charities across the UK and Ireland.

How to become a recipient charity

Technology unlocks giving

Our payment and technology partners ensure retailer enable the digital charity box across channels. We also continue to work with paytech and fintech leaders to unlock more ways to give digital pennies.

How to become a technology partner

Ways to be kind (and contact-free) in our digital world

There’s no doubt that 2020 has been very different. A world like we’ve never known. Thankfully, technology has been there to make things a little easier.At Pennies, we are big supporters of using technology to adapt to the ever-growing changes in people’s lives. And...

Outstanding partnerships lead to Pennies award winners

On Wednesday 11th November, we hosted our very first virtual Autumn Event, supported by Avvio Reply and Worldpay from FIS. Hosted by BBC’s Sally Bundock, the event included a fascinating panel discussion with industry leaders, insight into social purpose for...

Using Pennies’ digital charity box

It's simple to use

Customers see a Yes or No option on the card machine or online checkout


No added till time

The Pennies’ donation option is self-prompting and requires no staff explanation 

Pennies, not pounds

We know that people prefer to give in smaller amounts, but these pennies add up


It's flexible

The donation option can work across offline, online and in-app points of sale


It’s always the customer’s choice

To give or not to give, it’s always up to the customer

No data collected

There is no data collection – and therefore no charity follow up

People love Pennies

“Working with Pennies has been a dream. This has exponentially increased the amount of money we are capable of collecting… to give to charities.”

Gary Grant, Founder & MD, The Entertainer

“Pennies is a great example of a fintech charity giving individuals the opportunity to make a donation without disrupting customers’ payments.”

Bob Wigley, Chair, UK Finance

“Donating to Pennies is something I do whenever the option arises and I like to think that every single penny really can make a difference.”

Domino’s customer on Facebook

“Working with Pennies has been an absolute pleasure for GOSH Charity. It is a convenient and highly effective fundraising mechanism for our partners.”

Amit Aggarwal, Director of Corporate Partnerships, GOSH

Get in touch with us

If you have a question, would like to help us or want to become a partner, please get in touch using the contact form or via the details below. We will endeavour to respond to all enquiries within 5 working days:

Call: +44 (0) 20 7600 9286
Email: info@pennies.org.uk


Pennies, 1st Floor, 64 London Wall, London EC2M 5TP