Iceland Foods has joined forces with fintech charity Pennies to make it even easier for customers to support suicide prevention charity Campaign Against Living Miserably (CALM) this Charity Week (10 – 17 May 2025).
Research and reports.
Read the latest research and reports from Pennies and our partners, deep diving into trends in micro-donations, charity giving, fintech and more.
‘Cashless living’ on the rise as younger generation chooses cards over coins
A recent survey on attitudes to charitable donations commissioned by The Pennies Foundation found that one in ten young people in the UK aged between 25 and 34 years never carry cash, instead relying entirely on cards.
The Pennies Foundation included in Giving White Paper
Pennies welcomes the continued attention on the topic of giving to charity. We are pleased that Pennies, the electronic charity box, is mentioned in the Government’s White Paper as an example of a successful existing micro-donation channel.
The Pennies Foundation welcomes inclusion in ‘Giving’ Green Paper
The Pennies Foundation welcomes its inclusion in the Government’s Green Paper ‘Giving’, published today, 29 December 2010. Pennies went live for the first time at the start of November 2010 with first retailer, Domino’s Pizza. Their customers can choose to round up to the nearest pound as they buy online.
People want to give change but charity boxes are getting rarer
The Pennies Foundation has found that 9 in 10 adults in the UK give their coins to charity at least occasionally, but that this kind of giving seems to be on the wane.