This can be attributed to the finding that charity donation boxes are now seen less frequently on shop counters. Four in ten adults say that they see these boxes less frequently than they used to whilst 30% said they barely notice them at all anymore.
Commenting, Alison Hutchinson, CEO of The Pennies Foundation said: “The way that we shop is changing. We are paying for things more often with cards not cash and using the internet more frequently too. That’s exactly where Pennies, the electronic charity box comes in, a way of giving those pennies when you pay by card in a shop or online – a new channel for an old habit.”
Research commissioned by The Pennies Foundation and carried out by Markettiers4DC in early/mid October on a population of 1513 UK adults.
TrainPal customers can now make a voluntary charity donation when booking train tickets, thanks to a new partnership with fintech charity Pennies. The initiative supports Railway 200’s ‘Trips Change Lives’ campaign, helping raise funds for charities as part of the UK’s railway bicentenary celebrations.
The Pennies Awards 2026 are open for nominations, recognising the merchants, partners, charities and individuals helping to turn small donations into big impact across the UK.
Pennies is proud to have won the Retail Systems Awards 2026 – Community and Social Impact in Retail award, recognising our partnership with B&Q and Verifone. Together, we embedded effortless giving into the checkout experience, raising £1 million in under five months to support Shelter and the B&Q Foundation.
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