Pennies, the trusted leader in micro-donations, is proud to continue its longstanding partnership as the official Gold Charity Partner for the Retail Technology Show 2025, taking place on 2-3 April at ExCeL London.
People want to give change but charity boxes are getting rarer
The Pennies Foundation has found that 9 in 10 adults in the UK give their coins to charity at least occasionally, but that this kind of giving seems to be on the wane.
This can be attributed to the finding that charity donation boxes are now seen less frequently on shop counters. Four in ten adults say that they see these boxes less frequently than they used to whilst 30% said they barely notice them at all anymore.
Commenting, Alison Hutchinson, CEO of The Pennies Foundation said: “The way that we shop is changing. We are paying for things more often with cards not cash and using the internet more frequently too. That’s exactly where Pennies, the electronic charity box comes in, a way of giving those pennies when you pay by card in a shop or online – a new channel for an old habit.”
Research commissioned by The Pennies Foundation and carried out by Markettiers4DC in early/mid October on a population of 1513 UK adults.
Read more from Pennies.
Pennies Announced as Gold Charity Partner for Retail Technology Show 2025
Pennies, the trusted leader in micro-donations, is proud to continue its longstanding partnership as the official Gold Charity Partner for the Retail Technology Show 2025, taking place on 2-3 April at ExCeL London.
Micro-Donations: A Simple Way to “Give Your Way” This Giving Tuesday
Pennies, the trusted leader in micro-donations, proudly supports Giving Tuesday, celebrating the many ways we can give back. Through micro-donations, Pennies makes it easy to donate a few pence to charity, creating a lasting impact.
Despite cost-of-living pressures, more people are giving to charity digitally than ever before
Pennies, the award-winning fintech charity, found in a survey that 48% of UK consumers would be more likely to micro-donate if they knew giving just 35p a week could raise £1 billion annually for charities.
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