In the last two years, many things have changed. When we came to writing our review of 2019, we realised we couldn’t ignore the challenges presented by the pandemic and have taken the opportunity to look back on 2019 and the first 10 months of 2020 in our latest Impact Report 2019/20 publication.
In 2019, we collected more donations than any year previously with a 20% increase in donation income from 2018 – an increase we sustained in 2020. We invested with our partners in new channels for consumer donations, such as self-service checkout, new e-commerce options, telephone order payments, and our first pay-at-table app.
In a year like 2020, where daily life was turned on its head and technology played an even more crucial role, Pennies adapted to ensure we could keep helping businesses support their communities, and in turn ensured customers still had easy, affordable ways to donate to charity.
In 2019, Pennies collected more donations than any year previously with a 20% increase in donation income from 2018 – an increase we sustained in 2020.
We also helped retailers offer support to charities in the face of global crisis and adapted to consumer payment needs too. In early 2020, we helped Dixons Carphone respond quickly to the WWF’s Australia Bushfire Emergency appeal, and later in the year, helped many retailers support charities operating on the frontline, such as NHS Charities Together, helping the staff and patients closest to the coronavirus pandemic.
To find out more about our recent impact and our plans for 2021 and beyond, you can read and download our full Impact Report on our website here.
Since 2025, LauraLynn has received over €81,000 through a volume of 384K donations made by Superdrug and SSP customers. These small donations help provide specialist care, short breaks and bereavement support for children with life-limiting conditions and their families including families like Saoirse’s.
Pennies has been shortlisted in four categories at the Charity Times Awards 2026, recognising its innovation, leadership and impact in making digital giving simple and accessible.
TrainPal customers can now make a voluntary charity donation when booking train tickets, thanks to a new partnership with fintech charity Pennies. The initiative supports Railway 200’s ‘Trips Change Lives’ campaign, helping raise funds for charities as part of the UK’s railway bicentenary celebrations.
0 Comments