Pennies, the award-winning fintech charity which enables micro-donations to charity, successfully held its first ever Micro-Donation Day on Monday, 26 August 2024 which, in addition to boosting awareness of the micro-donation movement, raised £30,000 for charities including Cancer Research UK, MND Association and Great Ormond Street Hospital Charity – thanks to more than 130,000 individual donations.
“We’re thrilled that Pennies partners and customers have rallied together for the first ever Micro-Donation Day, and to be celebrating such a brilliant sum raised in a single day. Micro-Donation Day set out to raise awareness of our mission to grow micro-donations for charities and to show the real-world impact many small contributions can have, creating a powerful force for good that raises much needed funds for deserving charities. We want to say a big thank you to our merchant partners and their customers – together we’ve helped highlight what a powerful force for good micro-donations are.”
Alison Hutchinson CBE, CEO at Pennies
Micro-donations can be made on card payment terminals in-store and at the checkout online or in-app, when shopping with participating Pennies partners across retail, hospitality, leisure and the service sector. Since 2010, millions of people have joined the micro-donation movement. To date, Pennies has enabled over 221 million micro-donations and raised over £53 million for more than 1,000 charities.
This year, select Pennies partners supported the initiative with activities and promotions in stores, engaging social media campaigns, and some even ran match-funding campaigns to maximise the impact of every contribution. Participating partners for Micro-Donation Day 2024 included Adnams, Barracudas, Booths, Cotswold Outdoor, Currys, Domino’s, Hendy Group, Holland & Barrett, Millbrook Garden Centres, MFG (Motor Fuel Group), Poundland, Runners Need, Snow+Rock, The Entertainer, The Restaurant Group, Toolstation and Well Pharmacy.
Partners continued to raise awareness of Micro-Donation Day, and the collective impact of small change donations, all week long – from 26th August to 1st September. Across the week, more than 1 million individual donations were made across all Pennies partners.
Pennies has partnered with more than 150 high street brands to offer their customers the option to make a micro-donation when they pay for their purchases. Pennies also collaborates with over 30 top tier payments and technology partners, who integrate micro-donations into their product offerings, including Ingenico, Shopify, Verifone and Worldpay.
Media Contact
Email: media.relations@pennies.org.uk
Telephone: +44 (0) 20 7600 9286
About Pennies
Pennies is an award-winning fintech charity with an important mission: to enable, protect and grow micro-donations, ensuring people have digital ways to keep donating the small sums of money that are so vital to charities.
In an increasingly cashless society, Pennies’ gives customers paying by card or digital wallet a convenient way to add a small donation to their purchase, when shopping with participating brands. Whether in-store, online and in-app, it’s a simple, affordable, data-free way to donate, with 100% of funds raised going to charity.
Millions of people are now making micro-donations every single week. To date Pennies has partnered with more than 150 brands and enabled more than 221 million micro-donations, raising millions of pounds in much-needed additional income for 1,000+ charities in the UK, Republic of Ireland and beyond. Together, payment providers, merchants and their customers are helping hundreds of charities make a meaningful difference to the causes and communities they serve.
Because micro-donations matter, now more than ever.
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