This national day of giving is all about celebrating the amazing power of millions of tiny donations, and we’ve got Pennies’ partners on board to help spread the word. While the official celebration is on Monday 26th August, the campaign will run throughout the week, giving everyone plenty of time to get involved and make a difference.
We are proud to have the support of several incredible partners committed to making Micro-Donation Day a success. This year’s key supporters include Adnams, Barracudas, Booths, Currys, Domino’s, Hendy Group, Holland & Barrett, MFG (Motor Fuel Group), Millbrook Garden Centres, Outdoor & Cycle Concepts (Cotswold Outdoor, Runners Need and Snow+Rock), Poundland, The Entertainer, The Restaurant Group, Toolstation, and Well Pharmacy.
Our partners are preparing for Micro-Donation Day with exciting activities, from heartfelt customer thank-yous and promotions to engaging social media campaigns. Some will even increase their donation values or run match-funding campaigns, maximising the impact of every contribution.
Micro-Donation Day provides a unique opportunity for everyone – from our partners to the general public – to celebrate the impact of their small but mighty contributions.
Merchant partners can bring together customers and colleagues to share the stories behind the micro-donations, creating a sense of community and shared purpose, and inspire more donations too.
Technology and payments partners can celebrate the contribution their colleagues make at the heart of the micro-donation movement, unlocking tech for good and enabling more merchants to join in.
Charities can share the real impact of micro-donations, bringing to life the driving force behind the movement – the desire to make a difference for charities who need it most.
Find out more on our Micro-Donation Day page here.
Micro-Donation Day is an exciting opportunity to come together and show the power of collective giving. Every penny counts, and with your support, we can make a significant impact on the lives of those in need.
Mark your calendars for Monday 26th August 2024, and let’s make this day a landmark event for the micro-donation movement. Together, we are turning small change into big change, one penny at time!
Find out more here and get in touch with us at info@pennies.org.uk to learn more about the campaign and for supporting materials.
Additionally, Merchant partners can find our campaign toolkit on Pennies’ partner resource hub, which you can request access to from your Business Development Account Manager directly.
Let’s work together to create positive change through micro-donations!
Recognising the partners, organisations and individuals whose innovation, collaboration and commitment help unlock small acts of giving and deliver huge impact, the winners of this year’s Pennies Awards will be announced on Wednesday 4 November 2026.
Pennies is delighted to have won two awards at the Charity Times Awards 2026, with Alison Hutchinson CBE named Charity Leader of the Year and Peter Nugent named Supporting Leader of the Year, following Pennies’ shortlist in four categories.
Pennies strengthens its Hospitality and Leisure Advisory Board with the appointment of Tracy Gehlan, President, EMEA at Subway International, and Matthew Price, Regional General Manager for Uber Eats, EMEA.
The pair bring senior leadership experience from two of the world’s best-known food and delivery brands to support Pennies’ work with hospitality partners.
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