Grosvenor Casinos teams up with Pennies to raise funds for Carers Trust  

Grosvenor Casinos has partnered with the charity Pennies, to offer customers a simple way to make small, optional donations from their gaming tickets. The donations will support Carers Trust as part of The Rank Group Plc’s (“Rank”) long-standing corporate charity partnership. After a successful trial in Grosvenor’s Leicester casino, the initiative is now being rolled out across the estate of 47 casinos nationwide.

Rank has partnered with Carers Trust since 2014. As part of that long-standing partnership, Grosvenor Casinos colleagues, customers and suppliers have contributed to the more than £4.8 million raised to date, helping to support 15,532 unpaid carers across the UK.

Funds raised through the partnership have supported respite breaks, peer-support activities and essential household items, including fridges and washing machines. The partnership has also created opportunities for carers to build skills and improve their wellbeing.

Grosvenor Casinos has supported the partnership through various fundraising activities including runs, hikes, cycling, skydives, charity nights and challenges like the recent Mount Toubkal climb of 13,671 feet. Pennies builds on those efforts by giving Grosvenor Casinos customers a convenient new way to contribute. The additional donations will help Carers Trust and its network of more than 130 local partners provide practical support to unpaid carers.

Mark Harper, Managing Director of Grosvenor Casinos said:

“Introducing Pennies is a game changer for Grosvenor Casinos’ fundraising for Carers Trust, making it easier for our customers to support unpaid carers through small, optional donations. Every contribution has the potential to help carers access practical support, vital respite and opportunities to improve their wellbeing. We are proud that Grosvenor colleagues, customers and suppliers have played an important role in Rank’s long-standing partnership with Carers Trust since 2014, and this launch gives our customers another meaningful way to be part of it. It also breaks new ground for the UK casino sector, demonstrating how technology can create a simple and effective way to give.”

Alison Hutchinson CBE, CEO of Pennies, said:

 “We are really pleased to welcome Grosvenor Casinos to the Pennies’ micro-donation family, and have been thrilled at the generosity of players who appreciate being asked to contribute a few pennies from their earnings to such a fantastic cause. We look forward to the months and years ahead making great contributions to the thousands of unpaid carers across the UK.” 

Leo Visconti, Executive Director of Income Generation and Engagement at Carers Trust said:

“We are incredibly grateful to Grosvenor Casinos and Pennies for choosing to support Carers Trust through this initiative. Every donation made by customers, no matter how small, will help unpaid carers access practical support, vital information and opportunities to take a break from their caring responsibilities. This launch builds on our long-standing partnership with Rank and is another fantastic example of how businesses and their customers can come together to make a meaningful difference to the lives of unpaid carers across the UK.”

The launch marks a new chapter in Grosvenor Casinos’ support for Carers Trust and complements the continued fundraising efforts of its colleagues, customers and suppliers.

About Pennies

Pennies is a charity, and the trusted leader in micro-donations. Since 2010, Pennies has worked with more than 200 brands to enable more than 355 million donations, raising £88 million for 1,155+ charities. 

In an increasingly cashless society, where people still prefer to give little and often, Pennies is ensuring the public still has ways to donate the small amounts that are so vital for charities. Pennies partners with merchants and payments providers to enable micro-donation opportunities at checkout, helping create huge impact for charities in need. Micro-donations give customers paying by card or digitally a quick, affordable and data-free way to add a small donation to their purchase – in-store, online and in-app. 

Pennies’ vision is one day, wherever and whenever people pay by card or digitally, they’ll be given the opportunity to donate a few pence to charity. Making giving simple, every day. Because micro-donations matter. 

For more information about Pennies please visit: 
https://pennies.org.uk/ 
https://www.linkedin.com/company/the-pennies-foundation/ 
https://www.instagram.com/pennies_orguk/