We are the digital charity box
Pennies gives your small change a big purpose – allowing you to donate a few pence to charity when you pay by card in shops, online and in apps. It’s your choice every time, with no pressure, and no follow up.
How it works
Give your customers the chance to make their pennies count for your chosen charity. We work closely with your payment provider to enable Pennies across multichannels, in-store, online, or app.
Customers are prompted by the card machine, website or app checkout to donate a few pence. It’s a yes or no choice, and neither Pennies nor the chosen charity receive any personal data.
Charities receive donations
Pennies collects and distributes all of the money digitally donated at the checkout. We make those pennies count for registered charities all across the UK, as chosen by the retailer.
Technology unlocks giving
Our payment and technology partners ensure retailers can enable Pennies, and across multi-channels. We are always keen to unlock more potential for UK charities.
£8,000,000 raised for UK charities so far
Simply giving via Pennies when shopping by card
Over 35,000,000 small change donations
made by consumers via Pennies to date
Pennies chief executive Alison Hutchinson was awarded her CBE for services to the Economy and Charities at a ceremony at Buckingham Palace, on Friday 18 November 2016. Her CBE was announced earlier this year in the Queen’s 90th Birthday Honours.
A change of gear for Chloe: Evans Cycles customers donate thousands for young people fighting cancer
Pennies donations made by Evans Cycles customers make a change for children like Chloe: a young girl who, having lost her leg to cancer, found a new lease of life during her rehabilitation with the help of an adapted bicycle from Cyclists Fighting Cancer.
Why it works
It's simple to use
Customers see a Yes or No option on the card machine or online checkout
No added till time
Pennies is self-prompting and requires no explanation from staff
Pennies, not pounds
We know that people prefer to give in smaller amounts, but these pennies add up
Pennies can work across offline, online and in-app points of sale
It’s always the customer’s choice
To give or not to give, it’s always up to the customer
No data collected
There is no data collection – and therefore no charity follow up
People love Pennies
“Working with Pennies has been a dream. This has exponentially increased the amount of money we are capable of collecting… to give to charities.”
Gary Grant, Founder & MD, The Entertainer
“It’s fabulous, it’s so quick and easy to donate as soon as you make a purchase. I’d definitely donate through Pennies again.”
Customer at The RFU Rugby Store
“We are delighted to be working with Pennies to make this incredibly simple and effective method of donation as widely available as possible.”
Ron Kalifa, Chairman, Worldpay
“I really believe Pennies is a giving revolution and I think everybody, all charities and retailers, should get on board and get behind it.”
Karen Wallin, CEO, Special Olympics GB
Get in touch with us
Feel free to contact us about any aspect of Pennies
If you have a question, would like to help us or want to become a partner, please get in touch using the contact form, or using the following details:
Call: +44 (0) 20 7600 9286