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Pennies’ Highlights from Retail Technology Show 2024

The Retail Technology Show 2024, which took place last week at Olympia London, was an exciting event showcasing the latest innovations in retail technology. Over two days, the Pennies team proudly showcased our award-winning micro-donation solution and had the opportunity to connect with partners across the payments, retail, and hospitality sectors.

Posted by Pennies

Published 3 May, 2024

The Retail Technology Show 2024, which took place last week at Olympia London, was an exciting event showcasing the latest innovations in retail technology. Over two days, the Pennies team proudly showcased our award-winning micro-donation solution and had the opportunity to connect with partners across the payments, retail, and hospitality sectors.


Unlocking Value: Panel Discussion on Enhancing the Customer Journey

Our dynamic panel session this year, moderated by Alison Hutchinson CBE, CEO at Pennies, featured industry leaders Clair Preston-Beer, Managing Director – Greene King Pubs at Greene King, Charlotte Castille, Head of Membership & Brand Strategy at Central Co-op, and Tom Essenhigh, VP Retail & Hospitality at Worldpay. Watch it in full below:

“Adding Value to Your Customer Journey: How Payments can Unlock Purpose, Loyalty and Community Impact”

The panel delved into the importance of community engagement strategies during challenging trading periods and explore how collaboration with payments providers can elevate your customer journey, from loyalty to micro-donation solutions like Pennies.


Making an Impact: Key Activities at Retail Technology Show 2024

Pennies made an impact through various activities during the show:

Live Kiosk Demonstration: We showed Pennies on a self-service kiosk at our stand, provided by Acrelec, demonstrating how it seamlessly fits into the retail experience.

Worldline Terminal Demo: Worldline Merchant Services showcased Pennies in action with a live terminal demo at their stand, illustrating how easy it is to include micro-donations in payment processes.

FreedomPay Roundtable: Alison Hutchinson CBE, Pennies’ CEO, shared insights in a roundtable discussion hosted by FreedomPay, discussing the power of partnerships.

Networking Opportunities: Pennies had the chance to network at The BIG Retail Party and Worldpay networking drinks, fostering meaningful connections within the industry.

Exploring Innovation: We checked out the latest innovations at our partners’ stands, including Flooid, FreedomPay, GK Software, Ingenico, PAX Technology, Planet, Shopify, Worldline, Worldpay, and more.

Making Giving Simple: During the event, Pennies micro-donation option was added to the cafés at Host Olympia, supporting the local charity Barons Court Project.



Thank You to the Retail Technology Show

Pennies is grateful to have been the Gold Charity Partner of this remarkable industry event for another year. A big thanks to the Retail Technology Show for their continued support! We look forward to seeing you all there again next year.




About Pennies:

Pennies is charity at the cutting edge of fintech, putting social purpose at the heart of business – working with some of the biggest UK brands in retail, hospitality and the paytech industry. Pennies’ ‘digital charity box’ gives customers paying by card, digital wallet and emerging payment channels, a convenient way to add a small donation to their purchase when shopping with participating retailers. Whether in-store, online and in-app, it’s a simple, affordable, data-free way to donate, with 100% of funds raised going to charity.

Pennies has enabled more than 211 million micro-donations, raising millions of pounds in much-needed additional income for charities in the UK and Republic of Ireland. Together, payment providers, retailers and their customers are helping hundreds of charities make a meaningful difference to the causes and communities they serve.

There is an estimated annual £1bn opportunity for digital micro-donations for the UK charity sector, if every card holder gave as little as 35p a week.

https://pennies.org.uk/


About Retail Technology Show:

Connecting retail’s change-makers, the Retail Technology Show brings together Europe’s most forward-thinking retailers and leading tech innovators.

The event took place on April 24th and 25th, 2024, at Olympia in London, and attracts over 12,000 professionals, providing unmatched networking opportunities and insights into emerging trends. With a diverse array of 400 exhibitors showcasing cutting-edge retail tech solutions and over 100 speakers providing industry insights, attendees gained invaluable knowledge to address evolving customer needs and stay competitive.

With 47 of the Top 50 UK retailers and brands in attendance, participants had the chance to forge connections with industry giants. Find out more on their website.

https://www.retailtechnologyshow.com/


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