Pennies Named Gold Charity Partner for Retail Technology Show 2024

Pennies, an award-winning charity at the cutting edge of fintech and putting social purpose at the heart of business, is pleased to announce its continued partnership as a Gold Charity Partner for the Retail Technology Show 2024.
Pennies at Retail Technology Show 2023

Posted by Pennies

Published 26 March, 2024

Pennies, an award-winning charity at the cutting edge of fintech and putting social purpose at the heart of business, is pleased to announce its continued partnership as a Gold Charity Partner for the Retail Technology Show 2024. This significant partnership underscores a longstanding collaboration dating back to 2017 and highlights the pivotal role that the Retail Technology Show has played in amplifying Pennies’ impact and the micro-donation movement.

Since their collaboration began, Pennies and the Retail Technology Show have formed a strong partnership, aiding the growth of the micro-donation movement and encouraging digital innovation in retail and technology through micro-donations at point of sale. Retail Technology Show serves as an influential platform where Pennies can connect with industry leaders, establish important partnerships, and promote the transformative power of micro-donations. Join Pennies this year at Stand 6K04 to discover more.

Retail Technology Show: Five Minutes with Alison Hutchinson CBE, CEO at Pennies

“We are delighted to renew our partnership with Retail Technology Show as their Gold Charity Partner. Retail Technology Show has been instrumental in advancing Pennies’ mission, offering us a fantastic platform to share our message, build valuable connections, and inspire others to join the micro-donation movement.”

Alison Hutchinson CBE, CEO at Pennies

Retail Technology Show acts as a catalyst, propelling Pennies’ mission forward and empowering it to make a meaningful difference in the lives of individuals and communities. Since first attending Retail Technology Show in 2017, Pennies has raised an impressive £40+ million through over 165 million micro-donations – showcasing how powerful partnerships like the one with Retail Technology Show can be.

Pennies Stand at Retail Technology Show 2023
Pennies Stand at the Retail Technology Show 2023

“As we return to the Retail Technology Show for another year, we want to thank the Retail Technology Show team for their continued support and commitment to Pennies, and micro-donations. Together, we will continue to innovate, drive positive change, and shape the future of digital giving.”

Alison Hutchinson CBE, CEO at Pennies

Taking place on April 24-25, 2024, at Olympia, London, Retail Technology Show remains Europe’s premier gathering for forward-thinking retailers and tech innovators. It offers an unparalleled platform for industry leaders to exchange insights, explore cutting-edge solutions, and shape the future of retail.

Pennies will host a panel session on Day 2 titled ‘Adding Value to Your Customer Journey: How Payments can Unlock Purpose, Loyalty and Community Impact’ at 1:55pm in Theatre B, featuring Alison Hutchinson CBE, CEO at Pennies, Clair Preston-Beer, Managing Director – Greene King Pubs at Greene King, Charlotte Castille, Head of Membership & Brand Strategy at Central Co-op, and Tom Essenhigh, VP Retail & Hospitality at Worldpay.

To showcase the significance of Pennies micro-donations, consider this: if all the donations made with Pennies within those two days were made up of real pennies, and were laid end- to-end, they would span a distance equivalent to walking around Olympia over 110 times.

Pennies Panel Session at Retail Technology Show 2023
Pennies Panel Session at the Retail Technology Show 2023

“Since 2017, we’ve been proud to partner with Pennies and support them in championing the micro-donation movement. As an event that puts the retail community at the heart of what we do, we share Pennies’ vision that collectively small actions really can make a material difference. We’re delighted the Retail Technology Show can act as a platform to showcase Pennies, and we look forward to welcoming them again this year as a Gold Charity Partner.”

Matt Bradley, Event Director at the Retail Technology Show

To discover more about Pennies and the micro-donation movement, visit Stand 6K04 at the Retail Technology Show 2024, taking place on April 24-25, 2024, at Olympia, London. Alternatively, contact Pennies directly to explore partnership opportunities and join the mission to drive positive change through digital giving, one penny at a time: https://pennies.org.uk/contact-us/

Notes for Editors

For further information about Pennies’ involvement in Retail Technology Show 2024, please contact Natalie Charlotte Smith, Content Marketing Manager at Pennies, at nataliecharlotte.smith@pennies.org.uk or Rozi Collier, Head of Marketing & Charities at Pennies, at rozi.collier@pennies.org.uk.

About Pennies:

Pennies is charity at the cutting edge of fintech, putting social purpose at the heart of business – working with some of the biggest UK brands in retail, hospitality and the paytech industry. Pennies’ ‘digital charity box’ gives customers paying by card, digital wallet and emerging payment channels, a convenient way to add a small donation to their purchase when shopping with participating retailers. Whether in-store, online and in-app, it’s a simple, affordable, data-free way to donate, with 100% of funds raised going to charity.

Pennies has enabled more than 204 million micro-donations, raising millions of pounds in much-needed additional income for charities in the UK and Republic of Ireland. Together, payment providers, retailers and their customers are helping hundreds of charities make a meaningful difference to the causes and communities they serve.

There is an estimated annual £1bn opportunity for digital micro-donations for the UK charity sector, if every card holder gave as little as 35p a week.


About Retail Technology Show:

Connecting retail’s change-makers, the Retail Technology Show brings together Europe’s most forward-thinking retailers and leading tech innovators.

Set to take place on April 24th and 25th, 2024, at Olympia in London, this event attracts over 12,000 professionals, providing unmatched networking opportunities and insights into emerging trends. With a diverse array of 400 exhibitors showcasing cutting-edge retail tech solutions and over 100 speakers providing industry insights, attendees will gain invaluable knowledge to address evolving customer needs and stay competitive.

With 47 of the Top 50 UK retailers and brands in attendance, participants have the chance to forge connections with industry giants. Attend Retail Technology Show 2024 for free and contribute to shaping the future of retail.


Read more from Pennies.


Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.


Collect micro-donations at the point of sale and deliver real social impact

Find the right micro-donation solution for your business


Work with Pennies and your corporate partners to receive digital donations for your charity

Use our micro-donation solutions in your own charity shops and online

Payments + Tech

Find out more about being a Pennies solution partner

About us


Our vision, mission and what we do

Creating impact on behalf of the sector

Meet the dedicated team

Meet our trustee board

Industry support for Pennies

Recognition for Pennies

How our work is funded

Current job opportunities

Find answers to commonly asked questions


Latest news

Nominations now OPEN for the Pennies Awards 2024.
Enter Pennies Awards 2024.