Our impact so far

Giving small change a big purpose

Pennies’ vital statistics

In just eight years, we’re thrilled that customers have adopted the micro-donation movement in their millions. Here you’ll find breakdowns of our impact so far, including our expenditure versus our income, and examples of how we’ve made those pennies count for over 500 causes around the UK.

You can also read more about our charitable aims and social impact in our Pennies Impact Report 2018/19 here.

Over £22,000,000 raised for charity

We’re making more pennies count for charity week on week, as we grow.

Over 90,000,000 donations

Customers have pressed, and clicked, ‘yes’ to donate millions of times.

Over 500 charities helped

In 9 years, we’ve supported over 550 regional and national charities.

Crunching the numbers

How our spending compares to our income, and the customer habits that drive micro-donations.


Charitable spending

In 2018, 96% of our spending was spent on charitable activities. The rest was spent on governance and supporting these activities.


% to Pennies

Up 10% of customer donations go to Pennies, to help us grow. The remaining 90% goes to charities nominated by the retailer.


Cashless society

25% of the public told us they frequently leave the house without cash. Pennies offers people a way to keep making small-change donations.

How your pennies count

The pennies soon add up, and the cumulative power of thousands of feel-good donations has a transformative effect on people and communities across the country. Here are just a few ways your small change is given a big purpose:

Diners donate to research


A few days of donations at a branch of Zizzi add up to 8,000 pennies, money that could enable a man to take part in a 2 year study into prostate cancer treatment with Cancer Research UK.

 Suiting up for injured veterans


A week of donations at Gieves & Hawkes stores (that’s 5,000 pennies) could help Walking with the Wounded provide lodging for a wounded soldier on a residential course.

Helping the community 


5 days of donations online or in-app from Screwfix customers funds a vital repair project for a charity in the local community. 


For many more stories just like this, check out our impact stories archive and find out just what a difference your pennies can make.