Our impact so far

Giving small change a big purpose

Pennies’ vital statistics

In just eight years, we’re thrilled that customers have adopted the micro-donation movement in their millions. Here you’ll find breakdowns of our impact so far, including our expenditure versus our income, and examples of how we’ve made those pennies count for more than 600 causes around the UK.

You can also read more about our charitable aims and social impact in our Pennies Impact Report 2019/20 here.

Over £25,000,000 raised for charity

We’re making more pennies count for charity week on week, as we grow.

Over 100,000,000 donations

Customers have pressed, and clicked, ‘yes’ to donate millions of times.

More than 600 charities helped

In 10 years, we’ve supported over 600 regional and national charities.

Crunching the numbers

How our spending compares to our income, and the customer habits that drive micro-donations.


Charitable spending

In 2018, 96% of our spending was spent on charitable activities. The rest was spent on governance and supporting these activities.


% to Pennies

Up 10% of customer donations go to Pennies, to help us grow. The remaining 90% goes to charities nominated by the retailer.


Cashless society

25% of the public told us they frequently leave the house without cash. Pennies offers people a way to keep making small-change donations.

How your pennies count

The pennies soon add up, and the cumulative power of thousands of feel-good donations has a transformative effect on people and communities across the country. Here are just a few ways your small change is given a big purpose:

Crafting support for hospice care


1 hour​ of ​micro-donations in
 Hobbycraft stores​ can allow Together for Short Lives to connect 10 families with seriously ill children with their local hospice.

Diners donate for mental health


A lunchtime of donations made by diners at Zizzi could pay for The Mental Health Foundation to provide 90 people with mental health advice and a wellbeing ‘how to’ guide.

DIY support for local communities


5 days ​of donations online or in-app from Screwfix customers could fund a vital repair project for a charity in the community through The Screwfix Foundation.

For many more stories just like this, check out our impact stories archive and find out just what a difference your pennies can make.