Payments + tech

Trust Retail.

Discover how Trust Retail is driving social change through Pennies micro-donations, including their award-winning partnership with Well Pharmacy.

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Partner type:
In-store payments

Website:
Trust Retail ›

Trust Retail is part of the Trust Payments Group – a leader in fintech powering truly innovative customer commerce solutions. They provide on-demand payments and commerce services to help retailers grow and scale online, in-store, and on mobile.

Pennies and Trust Retail share a commitment to empowering retailers to drive positive social change. By integrating Pennies’ micro-donation solution into their payment solutions, Trust Retail has made it seamless for shoppers to contribute to important causes while completing their transactions.

By unlocking micro-donations for partners like Well Pharmacy—a collaboration that won the Retail Charity Partnership of the Year award at the Retail Systems Awards 2024—Trust Retail are driving value for clients and creating real impact for charities.

At Trust Retail, we strive to build a better, more sustainable tomorrow by helping retailers drive social and environmental change. Our partnership with Pennies is a great step forwards in helping to make it seamless for customers to play their part with frictionless donations to worthwhile causes. We look forward to helping retailers reach their fundraising targets and expanding this technology across our Trust Retail portfolio.

Mike Dotson

Managing Director, Trust Retail

Featured partner story.

Well Pharmacy introduces micro-donations in-store to boost mental health fundraising.

Leading independent pharmacy chain Well Pharmacy partnered with Pennies and Trust Retail, part of the Trust Payments Group, to help encourage charitable donations when paying in cashless ways. Together, we’ve helped Well Pharmacy’s customers support vital charities, including Mind from launch and, most recently, Motor Neurone Disease Association (MNDA). Watch their customer journey video here.

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Start your journey now.

From retail, hospitality and technology brands looking to make a real difference, to charities looking to boost their impact, now is your chance to join the micro-donation movement.