Donating a few ‘electronic pennies’ in an Adnams Cellar & Kitchen store may not seem like much, but this small change is already adding up to help to fund services for men with prostate cancer. It’s only been a few months but customers have rounded up over 20,000 times, raising more than £6000 for their charity partner Prostate Cancer UK.
One of the reasons why Pennies is popular with retailers is because it allows their customers to join in with raising funds for a charity partner, making them feel good about shopping in their stores.
With the support from you and your pennies, the demoralising décor and the awkward space is closer to getting a new look, brightening up the experiences of patients and their families at Birmingham Children’s Hospital.
