Money raised by customers at Gieves & Hawkes is busy making a difference to crafts charity QEST, but that’s just half the story. Also sharing in those Pennies donations is the inspiring Walking With The Wounded, a charity that supports injured ex-service personnel by helping them to retrain and secure employment once they return to civilian life.
When The Entertainer first introduced Pennies, it raised more money for charity in the first week than it had in a whole year via their traditional counter-top collection boxes. Its now three years in and they have raised over £600,000.
In November 2012, bespoke tailor Gieves & Hawkes began offering Pennies in their world-famous store at No. 1 Savile Row. By offering their customers the chance to donate 75p when paying by card, thousands of pounds has been raised for the tailor’s two charity partners, Walking With The Wounded and the Queen Elizabeth Scholarship Trust (QEST), an organisation that helps craftspeople in Britain to achieve their potential and contribute to a thriving craft sector.
