Pennies, the trusted leader in micro-donations, will return as the official Gold Charity Partner for Retail Technology Show 2026 on 22-23 April at ExCeL London, marking 10 years of partnership, during which more than £65 million has been raised for charities through digital micro-donations.
“Fraser wasn’t just my brother, he was my best friend.”
For the past four years, Hobbycraft shoppers have been donating with Pennies when they make a card purchase in branches of the arts and crafts superstore. Each micro-donation is just 20p, but with over 2 million donations and counting, the impact for Together For Short Lives has been phenomenal.
Micro-donations support children’s hospitals amid COVID-19
The Entertainer has been a Pennies retail partner for many years. Like many retailers across the world, they closed their doors during the peak of the coronavirus pandemic to ensure the health of their staff and customers alike.






