Since 2025, LauraLynn has received over €81,000 from 384,000 donations made by Superdrug and SSP customers. These small donations help provide specialist care, short breaks and bereavement support for children with life-limiting conditions and their families including families like Saoirse’s.
Viewpoint: New ways to support growth in conscious consumption
In her latest Viewpoint article, Pennies’ CEO Alison Hutchinson CBE reflects on new ways to meet the needs of the growing number of conscious consumers, and the role Pennies can play in helping support retail and hospitality as they adapt to shifting consumer demand.
Welcome Back to Giving Back: reopening and the role for micro-donations
As shops and restaurants in England begin reopening their doors from 12th April, our CEO, Alison Hutchinson CBE, shared her thoughts on how micro-donations can play a role in supporting our beloved charities and communities in the months ahead – and how business can make all the difference.






