We are delighted to announced the finalists for the 6th Annual Pennies Awards 2025. Recognising partners unlocking small acts of giving and huge impact, the ultimate winners of this year’s Pennies Awards will be announced on 12th November 2025.
How micro-donations help keep a vital support line service running
Every minute of every day someone affected by a life-threatening cancer contacts a charity because they need advice, information or just want a chat. Macmillan Cancer Support, one of the charities to benefit from donations through Pennies, provides a Support Line service for people affected by cancer who need some help – this could be a patient, a carer or a relative of someone with cancer.
The money raised for Macmillan through Pennies has so far helped this vital service run not for minutes or hours, but for more than a day, touching the lives of around 350 individuals because your pennies donations have contributed over £10,000 to date and the support line costs Macmillan £8,843 to run every day replying to around 329 calls and emails.
The Support Line gets a huge range of queries, from questions about claiming benefits to worries about how to talk to children about a terminal diagnosis. One of the people who answers these calls is Cancer Information and Support Manager Zoe. Along with her colleagues, Zoe works to ensure that anyone who calls up gets all the information and help they need from the whole team at Macmillan.
“We don’t just deal with the patient, we deal with everyone affected by cancer,” says Zoe. “So it could be that sisters, mums, dads, children call us, talking about their feelings or wanting more information to support the people affected by cancer.”
Read more from Pennies.
Over £1.4M Raised Through Pennies – Supporting Cancer Research UK’s 24/7 Cancer Chat Community
Micro-donations raised through Pennies is helping fund Cancer Research UK’s 24/7 Cancer Chat – a vital online community offering connection, comfort and hope to those affected by cancer. From first diagnosis to life beyond treatment, micro-donations are powering real support, every step of the way.
Every Penny Counts: Supporting Mental Health, One Text at a Time
Over £260,000 raised by The Restaurant Group through Pennies micro-donations is helping fund life-saving support via Shout’s 24/7 text service. Every penny donated by customers means someone in crisis, like Sophie, gets the help they need.
Over £2.6 Million Raised for Great Ormond Street Hospital Charity Through Micro-Donations
Since 2011, GOSH Charity has received over £2.6 million through Pennies micro-donations, funding vital care, research, and facilities—helping children like Paris overcome incredible challenges and find new possibilities.
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