Debenhams Group has announced it has raised more than £260,000 in partnership with Pennies, as it expands the partnership to additional brands within the Group, including Karen Millen and boohooMAN, further strengthening its collective support for critical charitable causes.
Through the partnership, in the last year Debenhams Group has enabled customers across Debenhams and Boohoo to round up their purchases and make micro-donations to support vital causes. From today, the Group is expanding the partnership across four of its brands:
Through the partnership over the past year, Debenhams Group has enabled customers across Debenhams and Boohoo to round up their purchases and make micro-donations to support vital causes. The Group has now extended the partnership across four of its brands:
The charities have been carefully selected by each brand to support causes that closely align with their values, employees and customers. Over the coming weeks, customers of PrettyLittleThing will also be able to donate to the brand’s chosen charity.
The partnership with Pennies enables customers to round-up their purchases to the nearest pound at checkout, creating a seamless donation journey. To date, the partnership has generated more than 850,000 individual micro-donations, demonstrating the power of small, everyday contributions at scale.
The next phase of the collaboration is also a significant moment for Pennies. Reaching a wide customer base across Debenhams, Boohoo, boohooMAN and Karen Millen in the UK, the partnership supports their mission to make giving easy and accessible to millions of people through everyday transactions.
The partnership with Pennies is a key part of the ‘social’ pillar of Debenhams Group’s ESG strategy and comes ahead of the publication of the Group’s first sustainability report, set to be published later this year.
Dan Finley, Chief Executive Officer of Debenhams Group, said:
“Over the past year, we’ve seen first-hand the impact that small, everyday actions can have when scaled across millions of customers. Raising over £260,000 for the British Heart Foundation and Women’s Aid in just one year is a brilliant example of that. This partnership reflects the community spirit at the heart of Debenhams Group, and is a key part of our ESG commitments. By extending Pennies across Karen Millen and boohooMAN, we can make an even bigger impact to causes that matter deeply to our customers and our people.”
Alison Hutchinson CBE, Chief Executive Officer of Pennies, said:
“The scale and pace of what has been achieved by Debenhams Group in such a short time is hugely impressive. We’re delighted to extend our partnership across the wider Group, supporting more charities and reaching even more customers, and unlocking real impact for thousands of people across the UK.”
Debenhams Group is an online platform, for fashion, home, and beauty, serving millions of customers across five shopping destinations: Debenhams, Karen Millen, boohoo, MAN and PLT.
Debenhams Group dates back to 1778 when William Clark, a retail pioneer of the time, opened the UK’s first department store. Today, the Group is home to Debenhams, Britain’s online department store and leading fashion-led marketplaces, boohoo, PLT, MAN, and Karen Millen.
Pennies is a charity, and the trusted leader in micro-donations. Since 2010, Pennies has worked with more than 200 brands to enable more than 325 million donations, raising £80 million for 1,120+ charities.
In an increasingly cashless society, where people still prefer to give little and often, Pennies is ensuring the public still has ways to donate the small amounts that are so vital for charities.
Pennies partners with merchants and payments providers to enable micro-donation opportunities at checkout, helping create huge impact for charities in need. Micro-donations give customers paying by card or digitally a quick, affordable and data-free way to add a small donation to their purchase – in-store, online and in-app.
Pennies’ vision is one day, wherever and whenever people pay by card or digitally, they’ll be given the opportunity to donate a few pence to charity. Making giving simple, every day. Because micro-donations matter.
For more information about Pennies please visit:
Pennies, the trusted leader in micro-donations, will return as the official Gold Charity Partner for Retail Technology Show 2026 on 22-23 April at ExCeL London, marking 10 years of partnership, during which more than £65 million has been raised for charities through digital micro-donations.
Pennies will join retail and ecommerce leaders at the 2026 Retail & eCommerce Directors’ Forum, marking the start of a new partnership with Richmond Events.
Pennies’ 2025 survey reveals rising public support for everyday giving, as more consumers look to donate digitally this Giving Tuesday.
0 Comments