What does the much predicted move to a cashless society mean for giving in the UK, and will it affect how money can be raised for charities in the current climate? Alison Hutchinson, CEO of Pennies, shares her thoughts.
We’re excited to have welcomed huge new names in UK retail, including Boots Opticians and Carphone Warehouse, to the Pennies movement over the past few months, meaning even more customers have the opportunity to ‘feel-good’ give.
As we enter 2017, there is no denying change is ahead. This change will be felt across retail, payments, tech and charity, as explored by the Pennies team in the latest in our Viewpoint seriers.
Pennies’ mission is a simple one: to help raise more money for UK charities. After five and a half years, we’re collecting more micro-donations than ever, reaching more charities and making a bigger difference with every click, tap and press of the ‘donate’ button.
The British public now donates to charity every 3 seconds – through ad hoc giving when paying by card, says Pennies the digital charity box.
