UK consumers are taking to the idea of charity micro-donations, reports independent micro-donation channel, Pennies. In the four months since Pennies went live with its electronic charity box (1 November), over 250,000 consumer donations have been made through its participating partners Domino’s Pizza, Zizzi and Travelodge.
Micro-donations to charity continue to gain momentum as Pennies, the electronic charity box, teams up with its third retailer in two months restaurant chain, Zizzi.
The Pennies Foundation welcomes its inclusion in the Government’s Green Paper ‘Giving’, published today, 29 December 2010. Pennies went live for the first time at the start of November 2010 with first retailer, Domino’s Pizza. Their customers can choose to round up to the nearest pound as they buy online.
Pennies announces its second retailer and empties electronic charity box to give first donations after three weeks operation with Domino’s Pizza
The Pennies Foundation has joined forces with Smart Technology Solutions (STS) and YESpay International (YESpay) to extend the Pennies proposition to retailers served by YESpay that operate both in-store and on-line.
